10 Tips for Building a Successful Software Business


IIH Global

tips to build software

Creating a successful software business is not everybody’s cup of tea. It takes time and patience. However, it’s not a very difficult task if you follow some strategic steps. In this era of technological innovation, the numbers of software businesses are increasing at a high rate.

Let’s have a detailed idea regarding a software business or a SaaS (Software as a Service) company. A SaaS company is responsible for hosting software/ applications and making those available for its clients on the internet. A SaaS company can serve remote users as the location is not a barrier for such organizations.

SaaS companies generally maintain databases and servers remotely and their software is accessible by users via web browsers. The clients of these companies can access their services from any device. The target customers of SaaS companies make payments in the form of monthly subscriptions to apply their applications.

If you’re planning to build a successful software business, it’s time you start taking notes. Running a successful business is nothing but the tactful use of resources. In this write-up, let us provide you with 10 awesome tips for building a successful software business.

  •  Keep it Simple 

In any software business, the most challenging task is to keep things simple. Many software businesses make the mistake to create software that is unbelievably complex and users prefer skipping such software rather than navigating it.  

A business planning to build such software should think twice. Building user-friendly software is ultimately important. While designing software, the developers must invest some time in ensuring that each feature within the software is simple and any user, irrespective of their technical skills can use it. 

If your software is built upon the foundation of simplicity, there are greater chances to attract a large group of users. 

  •  Know about the end-user 

One of the biggest mistakes software businesses often make is not getting a clear idea about their end-users. The ground rule of any business is to acquire as much information about the customers as possible.  

If you don’t know about your end-users’ preferences, how are you supposed to create software that can add value to their lives? Make sure that you’ve conducted thorough research on the needs and preferences of your target users. 

Consult with the subject matter experts who can offer you greater insights into this. They are established experts having knowledge in different domains. They can always offer in-depth insights into different user groups and their requirements. 

  •  Assign proper roles and responsibilities to the entire team 

Every team is a blend of different individuals having different skills and expertise. All their skills are necessary for a software project. However, the leader must know how to project these skills. Hence, the need of the hour is to assign roles and responsibilities to the team members in a strategic manner. 

Some project managers rely on organic team forming, but that is not the best practice. It is the team leaders’ responsibility to have a significant insight of each member’s expertise and accordingly assign their roles and responsibilities. 

Every team needs a developer, a tester, subject matter experts, scrum masters, etc. Software companies that plan to follow the agile framework must focus more on flexibility. The formation of a responsible team where every member is assigned with tasks they are comfortable with is a must for that. 

  •  Analyze, test, and control software before the official launch 

Software business owners can always conduct a pilot test of their software. In that case, the software must be made available for those defined user groups who can use it to find out if there are any defects or issues. This phase may also be called a test-run. 

The more issues are identified and resolved in this phase, the better. It would mean lesser possibilities of encountering critical issues after the official launch of the software. Through this testing, it will be clear to the software developers, which information is invaluable and how they are different from that of others. 

Once all information is collected, make sure you can have proper control of the software package that you launch. It should be monitored regularly so that changes can be made from time to time. Also, don’t forget to collect customers’ feedback and fix the bugs regularly. 

  •  Offer plug-in space 

Good software must be able to offer flexibility and accessibility to its end-users at the optimum level. These are the two greatest needs of most end-users. Additionally, users also prefer that software where new features and functions are added regularly. 

Some businesses also allow developers to work on new plug-ins. Some software solutions also offer their users an extensive plug-in market place where users can access effective 3rd party plug-ins. For Custom Software Success, you need to keep this in mind.

This can be an insightful step for all businesses. It means offering the users more value and it can be effective in attaining more customer satisfaction. 

  •  Establish focused customer service 

A successful software company must be able to balance between its new and existing customers. You can concentrate on generating new leads but not at the cost of neglecting your existing customers. To keep both groups of customers satisfied, the approach of every software business should be customer-driven. 

There should be a skilled customer support team that monitors customers’ usage levels, addresses all issues faced during this period, and collects feedback from customers for improvement. 

These steps can help in building a business that is customer-driven. Any SaaS company’s major goal should be to contribute to its customers’ success. 

  •  Invest in growth 

Majorities of SaaS companies target a gross margin of 70% or higher. The valuation of such a company is typically based on the growth rate of overall annual revenue. Software companies are the future and on average, these companies grow 25% each year. 

Whatever their forward revenues are, their net valuation is at least four times that value. The clear idea that you can take from this message is that investment in the growth of your software company can provide you unbelievable results. So, get ready to plan your investments accordingly. 

Train your employees as much as you can. Make sure they are aligned with the new trends of the industry. Explore new avenues in the SaaS industry. All these can fuel your overall growth and strengthen your chances of sustaining in the global SaaS industry. Investment in growth on a regular basis is a must. 

  •  Control your dashboard 

Monitoring and controlling the dashboard is very essential for software companies. The dashboard is capable of showing their monthly performances with detailed insights. 

Like any other business, software companies also estimate their monthly performance using suitable Key Performance Indicators (KPIs). 

Some of the critical KPIs that SaaS companies must track include Monthly Recurring Revenue (MRR), customer lifetime value, churn rate, cash flow, etc.

Different KPIs offer different insights into the business performance of a SaaS company. However, all these KPIs must be considered to build the business strategies of your brand.  Therefore, always control your dashboard and value the KPIs. 

  •  Create widespread backlogs 

A SaaS company may conduct different types of meetings. In each meeting, different types of information are exchanged. 

It is essential to keep track of that information with proper documentation. Each feedback, input, data, strategy discussed in these meetings must be recorded. 

SaaS companies need this information for creating backlogs. The format in which information is stored can vary. However, it is suggested that in the backlog, every piece of information is recorded in a previously agreed-upon format. 

Once this is done, the efficiency of operations is bound to increase. Some common examples of backlogs include versions, estimates, bugs, stories etc. 

  • Conduct regular meetings 

SaaS companies must arrange weekly meetings. The date and time of meetings may depend on the convenience of the employees. However, ensure the occurrence of these meetings. These meetings can be helpful in several ways.  

For example, these meetings can be the planning sessions in which upcoming events and operations of a SaaS company can be planned. These meetings can also be brainstorming sessions where new and innovative ideas are generated and applied. 

In a meeting, feedback of employees can also be gathered to identify how satisfied they are with their responsibilities and if a project is moving as per expectations. These meetings can be a foundation of success if planned properly. 

Final Words 

Most of the SaaS companies pass through extreme competitions. This is because technology is becoming advanced, and every brand is finding ways to make more creative use of technology. It should be the focus of these SaaS companies to look at things from a positive approach. 

At the end of the day, staying optimistic is what counts. We have highlighted 10 useful strategies that we feel can do wonders for SaaS companies. Deploy these strategies to get fast results. 

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