We love to be social and communicate with people all around the world. Don’t we?
And what can be the best way than sending your virtual images with quirky effects and security too?
Snapchat is one of those platforms that have been providing its customers with such features and functionalities. The efforts to please the audience with out-of-the-box features have made it one of the most popular app. It has become so desirable that it is likely to take down some of the other popular apps on the play store.
With the whopping amount of $100 million a year, Snapchat manages to pull off all the necessary and on point chords of its customers.
So now the question is – how does Snapchat manage to do all of it with such ease that every time it brings about a new feature it is on headlines instantly? And is it even possible to emulate and develop an app like Snapchat for Android App Development Company, which can bring laurels to the market?
Well, let’s find out!
But First, A Brief Overview on Snapchat
Eliminating the general definition of the app, one of the core concepts of this app is that any picture and video or even a message can be sent and is made available to the receiver and that too for a short interval of time. This temporary nature of the app was initially designed to have a natural flow of interaction.
One thing that the iPhone App Development Company or Android company, who would be walking down this path needs to understand is that the only reason why Snapchat became popular was because of its uniqueness. Its uniqueness lies in the fact that the user sets the time themselves and of course, the lenses.
How Does Snapchat Make Money?
To generate revenue and make a lot of money it follow these steps:
- The Snap Ads
Snapchat tends to show the users 10 seconds of promotional videos. The user is obliged to swipe up and access more related content such as longer videos, installment of the app and blog posts.
Depending on geolocation user are eligible to access fun augmented reality filter that is usually available for more than 30 days. The app tends to charge businesses a considerable amount of sum by covering at least 20,000 square feet.
- Lenses are Sponsored
The monetization strategy is more or less similar to Geofilter. Businesses tend to advertise through their own customized lenses that tend to appear in a particular location. In this way, the user can promote the brand or even the events. This ad type is prevalent among many big companies.
Feature in Snapchat that Sets it Apart
Android App Development Company or iOS centric organization, be it any firm if you wish to develop an app that is similar to Snapchat, then here are some of the Top 10 Snapchat App Features that you can consider before developing. Some of them are:
In the era where people are self-obsessed and love clicking pictures and snaps, this is one of the most critical and essential things that they need to consider while developing Snapchat like video or photo app. This results in users not saving or sharing up the picture. However, if you are creating a similar app, make sure that you add some extra features to your app that the audience would be interested in being engaged with.
The user can broadcast their latest snap in the story that tends to last for about 24 hours. With the wide-spreading up of this feature, it has subsequently been adopted by Instagram and Facebook.
The story feature seems to be endless and continuous. Therefore, as soon as one story ends, the other one starts. Incorporation of this feature is a must if you want to make your app successful.
- The lenses
The right combination of artificial intelligence and machine learning would help in boosting applications. The filters that are constituted in the app tends to make it more alluring and attractive. These face filters allow them to change the appearance of the face that helps them to connect with the audience.
Therefore, the right Features to Consider While Developing a Photo App is to develop a similar app, make sure to utilize a good number of machine learning models and related data to construct the app. The latest app that tends to create a stir in recent times is faceApp. It allows the user to witness the younger and the older self. These lenses are a great feature, and it is the one that cannot be deleted from your app.
Apart from the whole face tracking and imaging technology, Snapchat is well known for its regular filters. Be it black, standard or any other color. The user can use such filters to the application so that they can increase their conversions in the form of an audience. But before anything, make sure that you are fully prepared for the app that you are supposed to develop.
- Voice and Video Calling
Conducting a voice and video calls to all the friends on Snapchat has been made easy and flexible. This is one of the most necessities of any communicating app. Video Messaging App like Snapchat helps users to easily connect with the audience across time zones without actually worrying about the money.
Not only this but if they are also offline, one can easily send them any message to call them again. That is one of the features that the user cannot omit from their app. Including this feature in your app is a must for grabbing that attention to your audience that makes it easy to connect.
Snapchat also makes their user nostalgic by providing then with the memory from the past. User can also save memory in their device’s gallery as Snapchat allow it to do so. So if you are building an app like Snapchat, you can involve this feature.
The app owner can also save memory in the gallery and can share it with friends or close friends.
This is an exciting feature in Snapchat. This feature allows the user to see some really fascinating and publicly displayed stories in the app. This discovered feature in the app will enable them to locate the stories that are only relevant to what others share in the form of video or image.
It is quite similar to the search option that is offered by Instagram, where one can see stories and then can post it publicly so that they can follow them and see the relevant content. This is useful for e-commerce business that requires more customers.
- Snap Map
If your audience desires to know the breaking news or get the latest trends, then snap maps is how they can enjoy it. Users can quickly check the Snapchat stories when there is any news or some particular kind of latest data. This is one of the essential features for photos and videos that would plan to develop the business.
If you are developing one of your apps, then you can add this feature that can plan to grow the business.
One of the best things about Snapchat is its unique stickers. Stickers have become a vital and essential part of modern communication in terms of Mobile App Development Services. Snapchat has about 200 stickers that are built into its app. The user can utilize a custom solution (design the stickers) or use a ready-made solution that is much cheaper.
- Adding Your Friends
It is a fundamental purpose of a social media app. Besides the conventional arrangements of combining friends via usernames and phone contacts, Snapchat presents some brilliant ways to do and, i.e. Snapcodes. Black dots that encompass the Snapchat Ghostface Chilla logo is a personalized QR system. Another user can browse it by practicing the Snapchat camera, and he immediately starts to follow you. Here, a verification algorithm is being used, and an algorithm for the production of such codes.
In the Nutshell
In the digital era, the user can witness that there are people that are indulged in the messaging and video calling zone. Therefore, providing a certain amount of zest to their communication would only bring out the best from the app. Snapchat is one such app that is providing with this flavor. If you wish to bring out such vibrant colors to your app, then these are the features that you should be looking for. We hope that before you Hire Android App Developer this article has provided you with some of the relevant pointers and added value to your journey. If you have any doubts regarding the following topic, then you can write to us in the comment section below. Our experts would answer them and provide the necessary aid.