Content Marketing for Startups: How to Develop a Killer Strategy


IIH Global

content marketing for startup

Launching a startup is a brave, complex, and challenging move that requires you to be 100% dedicated and persistent. If you have a great idea that you strongly believe in, it’s not enough for the success of your startup. One of the many pieces of the puzzle that need to fit together is your startup’s content marketing strategy.

A marketing strategy is something you can’t go without and one of the most important things you need to cover. Many people struggle with creating and performing a quality marketing plan since they’re not trained to do it. However, the guide below will help you earn all about marketing your startup.

Here’s what you need to know and do in order to have a killer content marketing strategy for your startup.

Understanding Content Marketing 

Before you start working on your content marketing strategy, you first need to understand what exactly it is and why do you need it so desperately.

Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”.

To put it simply, you need content marketing for your startup to let people know:

  • you exist
  • you provide certain services or sell certain products

Without proper advertisement, you can’t expect any progress or significant results.

Now let’s take a look at the actual steps you need to make in the process of building your content marketing strategy.

Define Your Goals

Every strategy starts with a clear goal in mind, and it’s no different with your content marketing strategy. To know which direction to move in, you need to define what you want to accomplish. As a startup, your primary goals should be:

1) raising brand awareness
People need to hear from you in order to become potential customers. You need to focus on getting the attention of as many people as possible.

2) building your brand

By publishing content of a certain type you allow people to get to know you better and create an idea about your brand. This will ensure they get emotionally tied to you and remain loyal.

3) reaching a wide audience
The better the content marketing strategy, the more people you’ll reach.

Once you define your primary and secondary goals, you can move on to the next step.

Define Your Target Audience

Who are the people who’ll be interested in your startup? Who do you want to reach? These questions are another crucial element of your content marketing strategy.

By answering them, you’re learning how to craft and target your marketing efforts. This is why you have to define your target audience in terms of:

  • age
  • sex
  • social status
  • interests
  • online behavior

Gather information about who they are, and how they spend their time online. Then you’ll know what your next step should be.

Choose a Platform

Your content marketing strategy will be carried out on several different platforms simultaneously.

A single platform won’t get you very far. This is why you should cover the most important platforms. Let’s break them down:

  • Your Blog

Your blog is the core of your content marketing strategy. Everything you write is first published there and continues to be spread across other platforms.

It’s the place people come for information once they get to know you and where all the answers are.

  • Social Media 

With nearly 3 billion social media users worldwide, it’s obvious you need to make a memorable social media presence.
Cover Facebook, Instagram, Twitter and other dominating social media platforms to connect with your audience and maintain that connection for as long as possible.

  • Guest Blogs
    The link to your website needs to appear somewhere apart from your own blog and social media channels. Find a blog that is somehow related to your niche and write guest posts for it.

The platforms you cover are where your potential clients are going to find you so choose them wisely.

SEO & Content Quality

Finally, there one last thing you need to learn in order to ensure your content marketing strategy will perform outstandingly.

You need to make sure you’re writing like a professional.

There are two things you need to pay attention to:

  • Content Quality: Cover interesting trending topics and provide valuable, reliable, and confirmed information. Use reliable sources in your research.
  • SEO
    To ensure you’re ranking high in Google searches, you need to learn as much as possible about applying SEO. This will up the chances of your content marketing strategy being a huge success.

In addition, you have to proofread every single word you write and ensure your content is impeccable. 

The quality of your content will determine whether or not your target audience sees you as a reliable brand they can trust, or not.

Final Thoughts

It would be much easier to hire a content marketing specialist and hand him over this battle. But, as a startup, you need to think about every dollar and save as much as you can. Luckily, you can use the guide to create a killer content marketing strategy yourself.

Follow the steps above to ensure you know what you’re doing. Create a content marketing strategy your startup deserves and get ready to feel the results. 

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