The growth of eCommerce business is not going to slow down; thanks to smartphones pushing people to buy more and more goods online. According to the global trends, the eCommerce sales registered at 10.5% in 2016, 12.3% in 2017 and 14.4% in 2018. Online revenues are rising each year, and it is likely to rise by 5% by the end of 2019 as per prognostications. There is a clear indication that online business has a bright future. The number of consumers who have shifted from brick-and-mortar to eCommerce stores to buy goods and services has increased by 5% in the span of the last five years. Ecommerce business has changed the way of shopping. With the rise in online shopping, many entrepreneurs are looking forward to eCommerce business stores, leaving brick-and-mortar stores behind. However, you need to create a powerful strategy to stand out in the cutthroat competition. It requires new tools from understanding the dynamic behavior of your target audience to implementing marketing strategies to convert prospects into sales. Here are the BEST WAYS to grow your eCommerce business. A sales funnel is paramount for any business to convert prospects into sales. It shows the journey of customers until they buy your product or service. It includes the following phases: In other words, you can say that a sale funnel is a process that begins from attracting your users and ends with delighting them. Here is how you can optimize your sales funnel: Never Stop Researching Before you set off, you need to research to identify your target audience, a niche, competition level and the likelihood of sustainability of your business in the long run, but it does not mean that you will stop researching as you get it off the ground. A successful business is one that provides a solution to its audience. If you stop researching - what your audience needs - how will you stay established in the long run? Give Personalised Experience Personalizing the customer experience is the best strategy to grow an online business. Top brands put customers first. The better the relationship you have with your customers, the more profitable your business will be. Here is how you can improve customer experience: Grab Real Reviews Most of the time, first-time buyers show interest in your brand, but they do not buy any product. A user would never like to invest in any product unless they are certain that they are going to benefit from it. They would like to know about the experience of people, and therefore they will try to read reviews on social media and your websites. Reviews form a base to strengthen the decision of buying of new visitors. They will likely turn into sales more quickly if they get a chance to read real reviews. Most of the companies try to write fake reviews, but users are smarter than you. Harness the Power of a Mobile App One-third of the traffic to e-commerce stores comes from mobiles. A tiny portable thing has gone viral making it easier for people to carry out multiple tasks from paying bills to buying goods. In addition to personalized offers and payment convenience, a mobile app can help you in an amazing way. Though you can opt for readymade e-commerce mobile apps flooding on the market, you should try to get a customized one. However, you need to be very careful with the selection of a mobile app development company. Reputed companies may seem to be a bit expensive, but they will serve you quality. Implementing the aforementioned strategies can show a significant impact on your eCommerce business store. Follow SEO techniques, provide high-end products, set the right price, make information easily accessible, and provide a personalized experience. As long as you are mindful of your brand image, your business will keep going up.Focus on your Sales Funnel
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