Email Marketing For The Millennial In Love With Instagram To Reach Largest Consumer Generation


IIH Global

Instagram branding email marketing

With more than 80 million people in the present generated cohort, millennial compose the major and largest demographic of consumers in the USA. The spending power of the millennial and sheer size of it will make this generation the major target of multiple consumer businesses. E-commerce based brands that are designed to capture the hearts, wallets, and minds of these generations next are mostly poised for checking on some incredible success stories. On the other hand, those who fail to follow the norms will fall behind rather quickly and without even realizing it completely. If you are making plans to grow the base of followers for Instagram, making way for some steps and strategies beforehand will be of great help. There are so many marketers out there, who are willing to connect with millennials now and email marketing needs to be the major anchor to outreach strategy. As per some of the surveys made recently, around 58% of the millennial says that emails are their most preferred ways to get contacted by brands. Keeping this point in mind, there are multiple other tactics, which the email marketing expert can implement for building a stronger connection and even get to foster some customer loyalty with the present millennial generation. It is always necessary for you to go on and read the tips, which will help you to reach out to the largest consumer groups and then turning them into the biggest fans of your brand.

Try to meet them on the mobile platform:

The current millennial wave of the consumers is always on the go generation to fuel the explosive growth of the on-demand economy. They are actually shifting the content consumption away right from desktop and onto tablets and other mobile devices like smartphones. In fact, according to some of the studies, as found, around 88% of the millennial is now using a smartphone to check emails.

  • Email marketers will need to optimize content and campaigns for mobile devices to convey messages in an effective manner. They will always need to leverage responsive design for ensuring that messages are to be adjusted automatically to match up with the constraints of the smaller screen now.
  • Emails are to be based visually and light on text and quite quick for you to load. Otherwise, millennials might be easier for you to dismiss content and then move the messages towards trash.
  • A successful form of mobile marketing strategy should always be taken into consideration the current nature of millennials to be quite a nomadic type. 
  • Marketers have the right to leverage geo-location data and then trigger timely to send some of the personalized emails to consumers, depending on where they are and what they are actually aiming for.
  • If the emails become more relevant to match the current frame of mind of the consumers, the higher chances are there for them to end up purchasing the products now.
Have to make the service interactive and visual, to say the least:

The present millennial generation is not just increasingly mobile to this day but also quite influenced by visuals rather than words. Blogs are noted to have a longer medium for expressing yourself through written content but will have to be supplanted by platforms, which will enable the present visual self-expression. It will be including Instagram, YouTube, Snapchat, and Pinterest.

  • According to some of the reports as made on consumer interactions with some of the branded social platforms have revealed that IG has far surpassed some of the other social networks for the user interactions with 4% of the engagement rate.
  • Just to keep up with the trend, marketers are asked to just cut down on the text in present marketing messages for keeping the attention of their said readers. In its place, it is always advisable to start using some videos, images or any other interactive content forms like polls for creating an immersive and more engaging experience for new generation subscriber base.

The current visual content will always help the consumers to feel even more connected to brands and mainly fostering a deeper relationship to be transitioned into longer-term loyalty.

Have to sync up well with the social media:

Another major differentiator of the present generation is a propensity to the associated usage of social media for finding out information, sharing thoughts and communicating with the brands. Some reports have found out that next-gen people of around 75% have created a minimum of single social media content. 

  • As millennial consumers are here to use social media for finding out more about the brands and products on their own, marketers will always prepare dedicated social media platforms. It helps them to drive traffic to a site and even newsletters and might even encourage some email subscriptions.
  • Email marketing must also factor the social media-based content consumption of the millennial into the said design and then working on the content layout for the email campaigns.
  • If these image-based sites like Pinterest or Instagram are some of the referral sources for newer subscribers, then they should receive these email messages with some more images rather than text. It can easily reflect the demonstrated preferences of the end-user.
  • If the new subscribers are referred through the YouTube page of the brand, they are likely to have a preference for the present video content and needs to be targeted quite accordingly.

It is always mandatory for the marketers to make it a bit easier for the consumers to just continue with the conversation associated with their brands by just adding links to social media platforms in every message. Embedding such social sharing buttons right into the email body will always allow readers to just share the brand’s content with own network of followers right now. With the increased focus on visuals, mobile and social media, email marketing can easily prove to be one of the straight paths of all time to a millennial form of marketing success. You can catch up with the best results now.

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