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14 Shopify Marketing Strategies to Boost Your Sales

By 

Maulik Kotak

,

shopify marketing strategies

In the past couple of years, e-commerce websites have been gaining major traction. In 2021, global e-commerce hit $4.89 trillion, which is a 400% increment in the last 7 years. With the introduction of e-commerce platforms like Shopify, building an online shopping destination has become extremely convenient.

In this day and age, you don’t need to possess any technical knowledge to be able to open up an inventory and start selling to customers. In fact, the platform now has over 1.75 million users (merchants), and 1.59 million live website applications. But the ease lies only in opening the Shopify store. The real challenge is to get your online business off the ground.

To overcome this hurdle, you develop an outstanding product line. But you also need to line up a proper marketing strategy and follow it to the smallest of details. Only then will you start witnessing growth in your revenue.

So what exactly are these Shopify marketing strategies that can help your online business gain the traction that it very much needs? Are these strategies feasible? Can you execute these strategies efficiently as a person with no technical background? Well, read on to find out!

Shopify marketing Strategies to implement in 2022

In this article, we shall discuss the top fourteen Shopify marketing strategies you need to get on top of right now. These strategies take different approaches, and based on these approaches, they can be further categorized into the following primary subheadings.

Acquire higher visibility with SEO

To acquire a higher visibility on SEO, make sure you use the below-mentioned strategies.

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The importance of search engines for your website traffic is very high. In fact, search engines are where 68% of online shopping journeys start. Therefore, you need to ensure that your website is present for the right kind of searches at the right time. That’s why many start-ups tend to opt for professional SEO services.

But search engine optimization doesn’t only depend on writing your blogs strategically. Your landing pages, collection pages, homepage, product pages, temporary sale pages, etc., all need to be SEO friendly in order to rank for the appropriate keywords. Here are a few basic practices you should keep in mind to craft a successful Shopify SEO strategy.

  • Focus on high funnel keywords since they have much higher search volumes.
  • Shoppers with high purchase intent use long-tail keywords. Hence make sure you use those as well.
  • Make sure that your site loads fast.
  • Craft descriptive product pages.
  • Have a strong internal linking and URL structure.

#2 Referrals

Here is another stat to dazzle you: According to a study, around 92% of consumers are able to trust word of mouth. So let’s first understand what a referral program is.

Well, a referral program is where you reward your customers with points, store credits, or free items, for referring your store to other people and bringing in business. Once the referred buyer makes an interaction with the Shopify store, only then will they get rewarded. Here are a few points to remember when it comes to referrals.

  • Gauge what motivates your customers to spread your name around.
  • Make the shopping experience top-notch.
  • Make the referral program easy to participate in.
  • Promote the program actively across all channels.

#3 User-generated content (UGC)

UGC plays a massive hand in increasing brand awareness, keeping your presence constant on social platforms, and reaching a bigger portion of buyers. The benefits of UGC are two-fold.

Firstly, UGC makes an authentic content repository available for you, and the best part is, you don’t even have to create it. Secondly, UGC is the way to go if you want some social proof and recommendations for your brand. But what sort of User-generated content would prove to be useful?

Well, UGC can be invited in the form of videos showcasing your product, detailed social media reviews, social media contests, etc.

Leverage the power of social media

#1 Launch a Facebook store for your brand

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Facebook can be a very important asset to your marketing strategy. The social media platform can be used for a lot more than just social media marketing. In fact, Facebook users don’t even need to leave the platform to shop from your store. By using a feature called Facebook Shop Store, you can simply integrate your store with the platform. Your entire product catalog will now be available on Facebook, making inventory management a lot more efficient.

Without having to rely solely on on-site traffic for business, you can rather grow your followers more organically on the basis of the valuable content you put out. As a result, there are more visitors going through your catalog and making purchases without leaving Facebook. This not only widens your customer base but also helps you shape your brand identity and improve awareness.

#2 Make your Instagram feed shoppable

With almost everyone spending more than 53 minutes per day on Instagram, establishing an Instagram store could be very beneficial. Drawing inspiration from Facebook, Instagram also offers an in-platform store feature. Shoppers can now browse through your catalog without exiting Instagram.

To set this up, first create a business account on Instagram. Once that is done, link your Shopify store with that account. Then, you need to go ahead and connect your Instagram business account to your Facebook account. Proceed by uploading the product catalog and turning on the shopping cart feature. Your Instagram store is now live!

All that’s left now is adding product tags to your posts and videos, and you are good to go. You can also use relevant stickers to your story for including products from your catalog.

#3 Leverage quizzes and polls

As a brand, you need to know as much as you can about your customers. You need to determine their exact needs and cater to them accordingly. Although, asking them a barrage of questions is only going to drive them away. Who really has the time to fill out extensive forms anymore? As a customer, would you?

Customers will immediately trust the brand that already seems to ‘get them’ and pledge loyalty. So how do you show your customers that you understand their needs? It’s not that complicated. To get your audience to open up and even convert some of them to subscribers, simply engage them in interesting polls and quizzes. Let’s understand by taking an example.

For instance, let’s talk about something Care/of did a while back. They had an idea about how sensitive their on-site visitors were about making health-related purchases. They then ask for a small commitment by asking their users to answer a quiz, under the pretext of understanding them better.

Then, based on the answers to the quiz questions, brands understand their needs and where they are in their buyer journey. Care/Of then recommends products accordingly, making the customer feel valued.

Like it or not, Instagram reels and TikToks are extremely popular now. You can leverage these micro-videos for marketing since they have an amazing reach. Also, you don’t have to spend so much to make product videos or any other content for your brand.

All you need to do is own a smartphone and pay close attention to all the latest social media trends. This way, you can understand what type of content the target audience wants to see from your end. You can leverage them to get your customers more in touch with your brand — shoot videos of products, your workplace, or simply yourself to engage your customers more.

#5 Create an Instagram filter for your brand

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Without a doubt, Instagram filters are one of the most used features on the platform. So why not take advantage of that fact to spread your brand name. People use filters to aesthetically enhance their pictures, and they use them in everything. Be it a story, post, reel, or video, filters are being used everywhere.

So if you are someone who has a good aesthetic sense, or can create presets, then you can simply let your users do the marketing for you. The Filter comes marked with a ‘ made by’ sign, which is enough to get the word out. As people like your filter, they will consequently check your profile, bringing in more user traffic. A very good example of this is the Filter launched by Kylie Jenner. The tag and the try-on lipstick feature for her brand kill two birds with one stone.

#6 Get back to texting your shoppers

SMS marketing is still relevant, and still one of the most effective marketing communication channels. This might be difficult to digest, but SMS marketing has a mind-boggling open rate of 98%. So why not leverage this marketing technique to drive more traffic to your Shopify website?

With the number of online shoppers increasing by the day, you can redirect more and more towards your website by being smart about your SMS marketing strategy. Customers appreciate to-the-point and short messages that convey the information in the least time possible.

But never spam the customer with too many messages.

#7 Collaborate with other brands

There is no need to always perceive other businesses as competition, especially when you can help each other out. By cross-marketing for one another, two businesses can easily widen their reach. Let’s consider an example. Say you are a fashion and apparel brand. Being a fashion brand, there are probably hundreds of lookbooks on your social media pages. Although, you also need footwear to complete the outfit. So if your brand doesn’t make shoes, why not collaborate with a footwear brand?

Other marketing strategies to boost Shopify sales effectively

#1 Put your marketing strategy on autopilot

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In this day and age, task automation is of the essence in every e-commerce website. A lot of vendors do seem to struggle with this, and Shopify has a solution. By giving you the ability to automate most of your tasks, you can now focus your efforts on parts of the business that need active attention. All the repetitive, mundane, and boring tasks are now simply automated.

Here are some things you should definitely automate, for better marketing.

  • Cart recovery campaigns — make your best efforts to bring back the customers who have left items in their cart and never finished the purchase. On Shopify, you can simply use cart recovery apps to do the job for you. For e.g., TxtCart for SMS Recovery, etc.
  • Promoting new products on social media — you can integrate your Shopify store with a plethora of social media websites. Moreover, with Facebook and Instagram, you can set up apps to automatically update your inventory on the respective platform.
  • Internal communication and project management — you can now easily keep track of your cross-functional projects by integrating your internal communication apps with your Shopify store. This includes Slack, Trello, Google Sheets/Docs, Airtable, etc.

#2 Pin your latest products

A lot of young adults actively use Pinterest on a daily basis, searching for literally anything and everything in this world. In essence, Pinterest is often referred to as the Goldmine of Ideas. They are also open to the idea of discovering new brands by anything that might capture their attention. A lot of brands don’t pay much heed to market on Pinterest, and they are missing out on a lot.

Understand the behavior of these idea-seekers, and leverage Pinterest to market to them accordingly. Only then will you be able to drive traffic to your Shopify store. Create visually appealing images, infographics, so on and so forth to catch your audience’s attention. Further, create mood boards and lookbooks based on the kind of products you are marketing. Also, make sure you keep the following pointers in mind for a seamless Pinterest marketing experience.

  • Make use of a catchy title that perfectly describes your product.
  • Formulate an enticing description for your product.
  • Use hashtags to describe images.
  • In order to reduce the sales cycle, use product tags so that customers can directly head to your website.
  • Add store URL and brand description to your Pinterest profile.

#3 Invest in community marketing

Before we process, let’s clear one basic thing. Community marketing and social media marketing are two different things and are not to be confused with each other. Essentially, brands connect with their customers or potential customers via online communities and groups. These communities consist of individuals who share a common interest in products like the one your company makes. These can be Facebook communities, subreddits, Quora communities, blogs, etc.

Also, if and when you start engaging online communities, make sure that you post relevant content regularly to build a good reputation in the community. On top of that, this marketing technique costs you nothing and encourages extensive marketing by word of mouth.

#4 Launch an irresistible loyalty program

A mistaken mentality that a lot of businesses adhere to is that, to initiate a loyalty program, you need to have a certain minimum number of followers. This approach is wrong because launching loyalty programs from the very beginning means that your existing customers don’t walk away. Loyalty programs will further sweeten the deal by having them come back again and purchase more.

But let me give you a basic introduction to a loyalty program. A loyalty program where customers sign up and receive rewards every time they purchase something from your website. This can be in the form of reward points or store credit. According to a recent study, 75% of customers would choose to engage with a brand or product that offers loyalty programs over a brand that doesn’t. So one way to cement consistent traffic and sales on your Shopify website is to create loyalty programs.

Final Thoughts

It’s time to ride the e-commerce wave and capitalize on it with the help of a Shopify website. Creating a website is easy, but making the most of it is challenging. Therefore, make sure you follow the above marketing strategies to make the most of your Shopify website.

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