A website is a must for an online business, and if you want to enhance the experience of visitors, you must be careful about the design of your website. Most of the entrepreneurs emphasise the quality of content that they often overlook the fact that a poorly structured website can also be the cause of the poor performance of the business.
Of course, web design has no direct connection with sales, but it plays a paramount role to engage your visitors. When a user visits your website, they will spend some time on your website to comprehend information, navigate from one page to another and then place an order. If the site is poorly designed, users will not try ever to visit again.
A junk web design is nothing but a poorly structured website. Good web design is the one that displays information in an organised way. In other words, you can say that it is a user-friendly web design that involves attention to layout, content presentation, colours, font size, images. You will need a good web designer to make your website compelling.
Do enough research as most of the web designers do not give priority to user experience. They introduce twists to the design as they want. When you choose a web designer, you should ask for some samples and use them to shortlist candidates for the interview. A website is the foundation for your business re you cannot afford to take the risk. If you are a start-up company, it becomes essential to have a good web design.
Do not try to use templates. You should hire a professional web designer instead. If you do not have a budget, you can take out start-up business loans with bad credit. Here are the features a good web design must have to captivate users.
Clean, simple and organised
Remember that proper web design is instead a user-friendly design. Having an appealing appearance is not enough to engage users. For instance, your website may have an excellent presentation, but visitors may find it confusing because of the lack of navigation. As a result, they will leave you, and the bounce rate will go up.
A web design must be simple, clean and organised. The content presentation must be in a way that users can grasp all information. The size of images should be appropriate so that it does not take much time to load. Otherwise, the page will take much longer time to load, and as a result, the bounce rate will shoot up.
Do not use all features on one page as it will distract users’ attention. Ask your web designers to have a couple of designs to choose the best one. Before finalising the design, make sure that you have the answers to the following questions:
- Does the design suit your business niche?
- Is it what you envisaged? If yes, does it look as appealing as in your imagination?
- How will it improve the users’ experience?
- Does the design justify your goals and message?
It will be better if you come up with new and unique designs. There are a ton of websites using more or less the same models. Offer your visitors something new and unique. Be creative but keep it simple.
Wisely use of fonts
Several fonts are out there, but the best fonts are a few. Fonts can enhance the appearance of your website. The selection of fonts should be after enough deliberation. Font size should be consistent throughout all web pages. Keep the font for headings, subheadings and paragraphs different. One of the significant reasons for a junk design is the inappropriate use of fonts.
Sometimes web designer keeps it large and sometimes very small. It destroys the appearance of content. Try to keep the standard size of fonts so that it does not look abrupt, nor does it make it difficult for readers to read it.
Apart from fonts, colour choice is also an essential thing to consider to enhance the appearance of your website. Most of the web designers choose a couple of colour combinations that are very common like red and blue, blue and green, and the like. Sometimes web designers make the combination of lurid colour. It dazzles eyes and makes it difficult to read the text.
Make sure that you choose the combination that does not make readability difficult as your users may also have weak eyesight. Some websites have been seen using the white font on a black page. It is not user-friendly at all though it looks different and appealing. Most of the users will not throw attention at your site because of the colour combination.
Keep crucial elements on the top
Do not forget to remember that people are impatient. No matter how good content you have written for your website, visitors are not going to scroll down the entire content. It will not be wise to keep essential elements at the bottom of the page.
For instance, if you are a private lender, you will surely avoid using the “Apply Now” tab at the bottom of the page. Keep essential elements on the top of the page so that every user can pay attention quickly to them.
A good web design must be mobile-friendly
Nowadays, most of the users access websites through their cell phones. It means the website should be responsive. A great web designer will take care of this factor and keep the style and structure mobile-friendly.
Well, it is crucial to have a good web designer if you do not want to lose your visitors. If your website is not user-friendly, people would never like to revisit. Try to introduce a new and unique design. If you need money to finance the services of a web designer, you should borrow money from a reputed direct lender like AOne Credit. However, make sure that you have a repayment plan so that you do not fall in debt.