How to Make LinkedIn Your Top Social Media B2B Marketing Platform

By 

IIH Global

social media linkedin b2b

Finding customers for your B2B venture can be a challenge - especially if you're new to the market. Instead of selling a product or a service to a target audience of eager individuals, setting up a B2B deal often means talking to executives and teams of experts.

The representatives a company sends to meet with you will be tough negotiators and will naturally want nothing but the best for their business.

To get ahead as a B2B company, you have to have a strong brand, an excellent network with valuable connections, and an online presence. In one phrase - a fantastic social media account.

Having a strong social media presence can help you mount major marketing campaigns and connect with people in high positions in your industry from all over the world.

In this article, we will talk about LinkedIn as one of the major social media networks you can rely on as a B2B company.

Read on to learn more.

Why Use Social Media Marketing as a B2B Company?

One of the biggest misconceptions about using social media as a marketing tool is that it's only applicable to B2C companies. And also, possibly, individual marketers.

To be fair to people who think this way, social media platforms do tend to naturally appeal to the taste of the individual as opposed to an entire company.

That said, not all social media networks are the same in this respect.

LinkedIn, in particular, was designed from the beginning to be an online meeting venue for business-minded people. This platform represents the place where you are by far the most likely to meet executives, HR folks, and other highly-ranked officials of various companies.

As of recently, this platform has become more on par with other social media networks, with audio, video, and a range of other improvements.

This helps the users communicate their business visions and ideas, and create new connections considerably more efficiently than before.

Benefits of Using LinkedIn as Your Primary Marketing Platform

The list of benefits of using LinkedIn as your primary social media platform as a B2B company is long and expanding.

First of all, there are the people and the profiles.

Given the nature of LinkedIn as a platform that gathers businessmen and women, you can see just how many folks here can be excellent candidates for potential business associates.

Many of the folks typically found on LinkedIn are CEOs, executives, and other important representatives of various businesses.

Other than the user structure of this network alone, there is also an emerging set of excellent tools that you can use to further your company's cause.

The brand-new addition of a video format, as well as great options in terms of content posting, all give you a lot of room to work with in terms of self-presentation.

Also, you can make great use of search filters and leverage user data more efficiently than before.

In the passages below, we will talk about the benefits of LinkedIn and why it's one of the best social networks out there when it comes to expanding your B2B social circle online.

Website Traffic 

Your company website has the potential to attract high-quality partners. 

As such, advertising as much of it on your social media can be a great way to attract new people to your online premises.

Posting content on your LinkedIn page will also direct visitors to your website, not only to your social media venues. Furthermore, that's a special sort of people you can potentially do business with.

Another way to make your website's presence felt on LinkedIn would be to update your status frequently.

Doing this on a daily basis will help you stay relevant and constantly present in your followers' social media orbit. 

This way, when an opportunity presents itself for you to do business with someone via this platform, you can rest assured they will not forget about you that easily.

LinkedIn Business Profile

One other major aspect of LinkedIn that you don't encounter as often with other social media networks would be the specialized business profile.

To set this up, all you need is a personalized LinkedIn ID and a verified email address linked to your account.

You can learn more about how to set up pages this way on the official LinkedIn help page. The process itself is described in detail, so even if you're a complete rookie, you can do this relatively easily.

When it comes to what content you may want to post to your LinkedIn business profile, it doesn't at all have to be boring. Optimally, it should be a mixture of the crucial pieces of info for your business and also display the personality of your company and team. 

Community Features

LinkedIn represents a major platform where you can set up both a personal and business profile that sets you apart from the competition. 

That said, LinkedIn offers much more than just a place where you can showcase your skills and expertise. It is also a place where you can meet other people and engage with them in a multitude of different ways. 

Similarly to other social media networks, LinkedIn also features groups. 

These are typically developed by folks who want to talk to their peers about subject matters they are passionate about. You are more likely to find a suitable business partner as a B2B company if you are an active member of a couple of groups than if you set up a profile, showcase your skills and work experience, and hope for the best. 

Once you’re part of a LinkedIn group, it’s also important to make yourself noticed and stay relevant. No one likes that one person who leaves everything on ‘seen’ all the time and doesn’t contribute in any way to the conversation. 

In groups, make sure to both ask questions and provide answers to the questions of others. This way, you can engage with other users and also find opportunities to display your knowledge and openness to the community. 

Keywords

No one quite likes them, and no one quite knows in detail how the complex algorithms that use them work, but no one can do without them. 

Keywords represent a major part of the Internet, in general, but the point is - social media platforms operate this way, too. 

To get the best possible results both for your private and business accounts on LinkedIn, make sure to include keywords relevant to your industry in your page descriptions. 

If you’re an agency making animations and short cartoons, make sure to add words such as ‘animation’, ‘popmotion’, ‘svg’, ‘addons’, and other terms important for your industry. 

Results from Consistency

A mighty profile will attract new potential business partners and other interested parties. 

A well-developed business profile will cement your reputation as a serious candidate for business undertakings who will not shy away from a potentially lucrative cooperation arrangement. 

These two aspects of your LinkedIn presence are the ‘landing pages’ of what your company stands for. 

That said, to signal to the other users that your profile and company are alive and well, you want to post regularly. Whether these are research articles, industry insight texts, or occasional opinion pieces, your followers and other users need to see that you’re alive and kicking. 

Posting regularly on social media can be quite time-consuming. If you don’t think you can make time for it, you can use a social media scheduling app for this purpose. For further outsourcing of this social media work, you can always hire the services of a digital marketing agency

Whether it’s a Detroit web development, or an SEO business operating from the Philippines, any agency dealing in social media worth their salt will know how to create and properly schedule posts in advance. 

Last but not least, if someone reaches out to you in personal messages asking about something you said, be sure to respond - even if they don’t look like a potential client at first. 

Respecting someone’s time will signal to other users that you are trustworthy and that you take other people’s time and opinions seriously. 

Conclusion

LinkedIn has proven to be an invaluable platform for B2B marketing, offering numerous opportunities to connect with industry professionals, showcase your expertise, and generate leads. By optimizing your profile, building a strong network, publishing engaging content, leveraging LinkedIn Groups, utilizing LinkedIn Ads, and analyzing your performance, you can make LinkedIn your top social media B2B marketing platform.

As you implement these strategies, remember to stay consistent and authentic in your approach, and always be open to learning and adapting to the ever-evolving landscape of social media marketing. With dedication and persistence, you'll be well on your way to achieving your B2B marketing goals on LinkedIn.

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