How to Set Up Your Brand for a Winning Holiday Shopping Season


IIH Global

brand winning setup online

With consumers revelling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an amazing time to begin preparations for the busiest winning shopping season of the year. According to Adobe Analytics, the 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7% increase from last year.” - This is the fact so we can say it explores day by day.

It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totalled $35.9 billion, 33.1% of the total $108.2 billion generated.”

Which Common eCommerce Mistakes To Avoid?

Buying and selling products have become so much easier today, thanks to an array of amazing eCommerce platforms. One can create an online store to sell just about everything, from clothes to hand-crafted items to home-made beauty products, and much much more. If you are about to join the online eCommerce bandwagon, then this post will help you avoid the common mistakes that could affect your site’s performance.

Let’s begin with a fact that building an online site is a huge challenge. Before you hire an expert to build an eCommerce store for you, you need to, first, have a business plan and set up a budget. This is important, as without a business plan you wouldn’t know what your goals are, which would make it difficult to devise a marketing plan, and so on and so forth.

Likewise, you need to allocate sufficient budget to each aspect of building and running an online store. The investments include website building, creating a logo, hosting and domain, having a budget for digital marketing (SEO, social media), among others. These are the basic requirements for creating a successful online store.

Most newbie marketers fail to consider these essential tasks, which can create problems later on. Creating an eCommerce site is an expensive undertaking, and if you want to ensure that it is profitable, then you need to avoid these mistakes at all costs. The below infographic covers 15+ mistakes that you might unknowingly make. Each of these mistakes can hamper your site’s growth in the future.

Thus, follow this infographic when building an eCommerce website. This will ensure that your site is well-optimized and functions optimally. The best part, for reference purposes, you can also print/download this infographic for free and keep it handy. So, go ahead now, take a look, and make the most of this infographic.

19 Mistakes To Avoid When Launching An Ecommerce Website [Infographic] by the team at HostingClues

Common SEO Mistakes Infogrpahic


According to U.S. Census Bureau “Sales dropped off 19.9% in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and exceeding customer expectations on a digital level has become a major element of driving revenue, winning customer loyalty, and expanding competitive space during the holidays. Are you equipped to deliver on the promise of omnichannel experience?

From fine-tuning website functionality to streamlining the fulfilment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.

We’ve focused on the ‘3 Keys to Sustained Commerce Success’ which prioritize the customers brand experience, optimize the buyer’s journey, and provide tools for operational winning enhancements.

  • Create a Superior Shopping Experience
  • Fulfil the Shopper Journey
  • Leverage Shopper Data and Business Insights

Listed for quick reference and scanning, this comprehensive eBook outlines essential insights and strategies drawn from fifteen of our most experienced commerce partners:

  • Amazon Pay
  • Bronto
  • Corra
  • DHL
  • Echidna
  • Lyons Consulting Group
  • Nosto
  • Paypal
  • Perficient Digital
  • Something Digital
  • Temando
  • Vaimo
  • Vertex
  • Weidenhammer
  • Yotpo


Merry and Memorable Shopping Experiences

Prioritizing the consumer experience to elevate engagement

Tapping Transaction Data Points

Identifying your most valuable holiday customers

Harness Omnichannel Fulfillment Tactics

Uphold the customer experience in the post-order fulfilment phase

7 Ways to Connect Online and Offline Interactions

Synching customer analysis to gain consumer insights

Holiday SEO Preparations

Grow your online presence to convert the more seasonal winning shopper.

These back stats will offer you a blueprint for holiday success and offer a means to “weatherproof” your operations during the post-holiday drop-off.

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