Are you planning ahead – meaning, right now – for this Christmas? We’ve put together this helpful list of best practices to help you plan for every element of a digital holiday strategy. Understand once your customers can search. whereas you steel oneself against the vacations, check Google Analytics to check that days are the busiest traditionally. For any online distributor, Cyber Mon is that the busiest online searching day of the year. ComScore recorded a thirty party increase in sales last year for a complete of $1.5 billion. The foundation of a great Christmas plan is a solid, timely and somewhat new product line. Defining what products are available for Christmas – and whether there will be new and/or special options – is vitally important. Ask these questions: With your products firmly squared away, it’s time to start thinking through the myriad of ways that you can incentivize your customers to buy from you this Christmas. Get stocking fillers in place, use incremental basket promotions merchandising your best selling, cross-category items together, create discounted bundles communicate this to your affiliates, update your paid search ads, an experiment which gifting and bundles can perform for your business. This day is huge and it can be quite easy to take full advantage of the digital push! Think through the promotions you’ll offer on Cyber Monday, and be as unique and as valuable as you can. Black Friday is great While important year-round, gift wrapping is a great way to stand out at Christmas. Ask these questions now to prepare: Offer gift-wrapping Online shoppers can sometimes be a bit wary of making a purchase if they feel the need to pay an additional fee to receive it. Ask the following: This is where advanced planning really matters! It’s always nice to have Xmas specific assets to get the most out of your promotions and campaigns: Market with themed pages for Xmas SEO. Visit any of the top retailers’ sites, and you will see special landing pages for Xmas offers. This is an easy way to collect products and services around a particular occasion, and it also makes it an easy resource for people to share. landing page design in this Christmas Outline your promotional schedule to ensure your website aligns with the overall Christmas strategy and what is being done promotionally to support the strategy. Ask the following: Create Christmas content for your blog. While this might not tie directly to the online sales increase, you can build authority with great, shareable content, which helps to build your list and drive additional online sales. PPC can be a massive revenue generator during Christmas, provided you have a well thought out strategy. Plan thoroughly by asking the following: paid ads are in sync with your Christmas SEO can definitely have an impact – if you plan now for content. During Xmas, content is definitely KING for your search performance. You should be doing the following right now to rank when it matters most: Simply put; if you aren’t doing email, start now. If you are doing an email, it’s time to up the quantity. Then ask yourself the following: Social is more than cat pictures, but you already know that. Here’s what you should be asking to generate engagement and awareness around your Xmas offers: social media optiomization 90% – if not more – of your success this festive season will be determined by how well you plan. Start your holiday planning NOW! Many people lose customers on the checkout page, either because something doesn’t work right or because the shipping costs are higher than expected. Free shipping offers pay dividends. Also, you can improve your checkout page with related products, which is something Amazon excels at. enhance checkout in e-commerce Each question may be a potential sale. provide your advisers with the tools to convert from internet inquiries. Keep them within the loop on what you’re doing online, exclusives, promotions, targeted landing pages. Don’t assume that everybody World Health Organization visits love Christmas. Some folks don’t celebrate Christmas, others don’t notice it a season of joy – therefore check that your website caters for them – strive a brash “Don’t like Christmas? Then you’ll love our Christmas free zone!” with free content and special offers primarily based around the non-seasonal product. Contact us to discuss your ideas and concept, and we would love to give you a no-obligation free quote for bringing your need to reality.The most critical factor to your online holiday success comes down to planning.
Start where it matters most: with your products.
Clearly identify your promotions and/or offers.
Black Friday is great, but don’t forget about Cyber Monday!
Offer gift-wrapping to support your customers
Consider offering free shipping & free returns to make customers happy.
Capture your promotions and products with new photography and video.
Use your website or landing pages strategically.
Make sure that paid ads are in sync with your Christmas message!
Remember: email is extremely effective at Christmas.
Get the most out of social by being social.
Enhance your checkout.
Ramp up your customer support team.
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