If you keep tabs on the business world or if you are the owner of a business then you should know that small and medium-sized businesses are going to increase their investment in technology in the upcoming years. Well, gone are those days when technology was an alien subject for most of the small and medium-sized businesses and every industry considered it as a luxury. Now, technology has rather become a necessity for SMBs. Regardless of the size of the business and regardless of the industry, small and medium-sized businesses are coming forward and welcoming technological solutions like managed firewall service with open arms.
Well, due to the popularity of technological solutions like QuickBooks hosting and their reducing cost, small and medium-sized businesses have realized that survival in the industry is not possible with technological adaptability. But using technology is not enough as the technological trends keep on changing and you will have to adapt and make changes in your organization according to the recent technological trend. You should know that technology keeps on updating every year and that’s why what you were using as a technological benchmark a few years ago might have become outdated in the current year. This is why keeping tabs on the latest technological trends have become very necessary.
We have entered into a new year and therefore, knowing the technological trends of the current year for SMBs has become very important and this is what we are going to do in this blog post.
Social Media Marketing
One of the most popular technological trends that will lead the year 2020 is social media marketing or what is more popularly known as SMM. If you will consider all the social media platforms present on the internet then you will file like it’s a complete world in itself. The increasing number of users and their activity on social media sites has made this platform extremely important for small and medium-sized businesses. And this is the main reason why so many small and medium-sized businesses have started using SMM in order to harness the digital power. By using social media marketing, small and medium-sized businesses are able to reach more people and that too without burning a hole in their pocket.
In the year 2020, consumers are going to trust and rely more on online customer support in comparison to traditional phone calls and this is why customer support is also going to be a technological trend for SMBs in 2020. With the help of real-time chats, specialists and experts can easily handle all the requests, queries and issues of customers without any hassle. Customer support encourages those customers who don’t like to talk on a phone to interact with the company and in addition to this, modern AI solutions are solving the customer queries before any type of human intervention. So, if you are looking forward to utilizing technology at its peak then you should focus on your online customer support and use AI in order to make customer support hassle-free and accurate.
There is no denial in the fact that both artificial intelligence and other automation applications were considered too big for each and every type of small business from all the industries. But that trend is rapidly changing now and in the year 2020, we will witness more small and medium-sized businesses taking advantage of software automation based on artificial intelligence. You should know that the evolution of AI is helping small and medium-sized businesses in email marketing, data entry, accounting, customer service, and many other places. As AI apps are entering the market of small and medium-sized businesses, all those people who will act as an early bird in its implementation will be able to compete with giant firms without any hassle.
Just like the year 2017, 2018 and 2019, cybersecurity is again going to be a technological trend in 2020. You should know that the number of cyber-attacks is increasing every year and this is what makes small and medium-sized businesses more concerned about the security of their data and business application. We might witness a couple of changes in how SMBs are protecting themselves from different types of cyberattacks and it will totally depend on which type of tools and techniques criminals will use in order to target small and medium-sized businesses.
If you are running a small or medium-sized business then it will become very necessary for you to keep tabs on the above mentioned technological trends. If you will board on the technological changed quickly then you will be able to complete with the giant players of the industry and surpass the other small businesses.