How Artificial Intelligence Can Help You Improve Your Business


IIH Global

artificial intelligence

The 21st century has brought many new technologies that were once shown in old sci-fi movies and Artificial Intelligence is known to be the most disruptive of all. It is blowing a heavy wind across the world, raising dust in various spheres and generating intellectual discourse among scholars about the fate of humanity. 

According to Mckinsey Global Institution Report, by 2030, a good number of people will be forced to acquire new skills because their jobs will be performed by machines. 

There are obviously some valid reasons as to why people prefer artificial intelligence over human beings. AI makes the process faster and accurate without any interruptions, unlike humans they don’t need any lunch or tea breaks, vacations and sleep. AI can work around the clock with constant results. 

Here are some ways Artificial Intelligence can help you improve your business: 

Basic tasks with better productivity

Today artificially intelligent software is already helping humankind a lot in many ways such as smart recommendations by Youtube based on your search results, automated surveillance without any human interaction, virtual assistants like Siri, Alexa, and Cortana. 

Assign tasks like productive manufacturing design and maintenance to AI. This way, employers don’t have to worry about their workers not doing what they are supposed to do.

Some people see artificial intelligence as a job snatcher. It’s only when they are seeing a situation as a pessimist. But if you look at the situation as an optimist, you will realize that your employees will always have more energy when it comes to critical thinking. 

Improve human resource tasks

One more area where AI has begun to creep us is Human resources. Today AI is being used to wade through hundreds of applications and find the most closely related candidate for the job. AI is not only making the process faster but is also saving a lot of money and resources. 

Moreover, it assures that you don’t waste a lot of time working with the wrong employees. In short, artificial intelligence would be a great deal in regards to matching your employees to the tasks they are most qualified to handle. 

AI-powered chatbots

Relation with customers is an integral part of business development. Excelling in customer services/care is an absolute must for businesses worldwide. Chatbots are likely the thing that every one of us has encountered. Whether you realized it was an AI or not. Ever saw a popup message at the bottom right corner when you first visit a website? If so, you have encountered a chatbot.  

Using artificial intelligence to solve small queries, will free up a lot of time for your employees to handle other important issues. Moreover, if you are having clients in different time zones they don’t have to wait for customer care agents to report and solve their queries.  

AI helping business processes 

AI has helped companies in business processes increasing efficiency by assisting them in workflows and supply chains. Basically, we want them to do the heavy lifting and analyze the areas that need improvements. 

According to Forbes, companies that integrate artificial intelligence into their business process management have the potential to drop the use of materials used in manufacturing by 4% and increase productivity by 20%.

Help Increase productivity 

Artificial intelligence doesn’t only come as a human replacement but can also complement your employees leading to better productivity. A lot of companies today confront employee’s productivity and most are related to employee monitoring software. To resolve this issue, artificial intelligence is now integrated with time management apps

Helping employers to get a better idea about their employee’s productivity with intelligent reporting. 

Improved marketing and sales

The best example of AI used in marketing is Facebook advertisements. Its advanced algorithm combines data in an enormous way. To specifically target a competent audience so that your product is reached out to the right customers. 

A newly introduced AI-infused CRM(customer relationship management) also provides a great improvement in the sales and marketing department. This is designed to gather customers’ data through communication channels such as emails, phone, and social platforms in order to improve the automated sales process. 

AI-infused CRM can not only increase lead generation results, allowing you to generate more leads for an equivalent amount of marketing dollars, but they’ve begun to show how AI can be used to acquire marketing and sales relevant insights, optimizing nearly the entire customer acquisition process. 


In the end, who doesn’t want better results? Despite the negative allegations on artificial intelligence, it’s only logic to be receptive to if it favors you. Apparently, bosses will have fewer things to worry about as businesses will function better with artificial intelligence. 

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