According to Statista, over 2.87 billion people are projected to use a smartphone by 2020, up from about 1.57 billion in 2014. Since a huge chunk of the general population already has access to this technology, with the amount bound to increase as the days go by, it’s fairly important for companies to take advantage of this by developing mobile app for mobile devices whereby their target audience can gain access to their brand and its offerings from virtually anywhere.

If you are a business owner who is planning to develop and design a compelling mobile application for your potential and existing clients to use, here’s a list of 07 things that should be considered before going ahead with your plan.

Engrossing qualities

The tendency of people to get bored easily over one thing gives them the urge to try out something new from time to time. And with the presence of millions of mobile applications in app stores, it’s kind of difficult to be able to offer something new to users that other apps haven’t been able to serve yet, although it is doable. All you have to do is add interesting features to your mobile application development that will keep the users engaged every time they use it. Also, rolling out new updates on a regular basis can keep them coming back for more.

Progressive indicators

One example of bad user experience is when the user doesn’t have any idea whether your mobile application development is working or malfunctioning while loading. You may lose them from the very beginning if they are kept in the dark while waiting. To avoid this, you can add progressive indicators like loading bars and animations, informing them that the application is working properly.

Single platform focus

In the case of smartphone applications, being a master of one trade from the beginning is better than trying to be a jack of all trades from the start. If your attention is focused on mastering a single platform first, then the overall quality of your mobile application will be much better. You can always proceed to launch on other platforms once you’ve mastered one platform first, so there’s no need to rush and spread yourself too thin.

Marketing strategy

What’s the purpose of developing and launching a mobile application if the users don’t know it exists in the first place? To ensure that your target audience is aware of your upcoming application, it’s important to begin app marketing at least 2-3 weeks before the launch. That way, you can generate that much-needed buzz which will get your mobile application the overwhelming response necessary for a successful launch.

Platform

The goal for your app is to reach as wide a number of users as much as possible, so choosing the right platform is the key to its success. To determine which platform to launch your mobile application development on, be sure to consider various aspects such as the target audience, as well as the country where you are planning to release the final product.

Hybrid or Native

Both hybrid and native apps have their pros and cons that should be considered during the development stage. Hybrid apps are web applications in the native browser that are developed using CSS, HTML, Javascript, and bundled in a native app, while native apps are smartphone applications that are developed specifically for Android and iOS. So far, hybrid apps are trending upwards in terms of popularity because the pros of their usage vastly outweigh the cons.

UI/UX design

UI/UX design is one of the most crucial stages in app development companies because most of the time the users don’t revisit applications that are not user-friendly and engaging. If you want your mobile application development to succeed, then do your best to make both the User Interface (UI) and User Experience (UX) as great as possible. Also, remember that an excellent UI is nothing if the UX is bad, and vice versa.