How to Improve Website Conversion: 7 Proven Strategies

In the current times, simply developing a website to gain ample traffic is not enough. Visitors subscribing to email lists, purchasing your products, bookmarking your website & most importantly returning are things that you need for your website to rank on the first page of Google. To be precise, you need to get hands-on with a website that converts.

But how do you encourage your website conversion rate to be high when there are so many brands selling the same products and services as you?

This is where the 7 strategies pave their way.

Responsive Website Design

In all areas of human life, the one thing that has become indispensable is Smartphones. Widespread use of such technology has activated the requirement for responsive web solutions. For website conversion optimization, following this step is highly necessary. A website must run smoothly and flawlessly on all devices like laptops, tablets, desktops, mobile, etc. The visitors must be offered a similar kind of experience by all the devices. So ask your web designer to design a site that carries optimal user experience as only then more website conversion rate can be ensured.

Seamless and Intuitive Navigation

Navigation is something that must always be intuitive as it is the backbone of websites. If you are thinking of how to increase website conversion with a WordPress development company, you must never puzzle your visitors with messy drop-ups & menus. The menu flow must always be uniform so that it delivers an enjoyable navigation experience. User experience receives negative points when visitors find it very challenging to navigate from one page to the other. Poor navigation results in an elevated bounce rate & eradicates your chances of generating more revenue.

Optimize Website for Search Engines

When your lead conversion rates are not augmenting at a fast rate, you need to check whether the website is correct to search engine optimized or not. If it is, then website visibility will be higher. There are a plethora of aspects to keep in mind for making websites SEO-friendly. The process begins with web development where everything is developed by complying with SEO guidelines and other varied standards as well. Secondly, to enhance the website conversion rate, the content of the website matters. Engaging contents always carry proper keywords as only then your website will execute excellently on SERPs. A few other significant metrics are usability, faster loading velocity, etc.

Enhance UX/UI for Better Engagement

A website’s soul lies in its UX/UI design as it can truly make or break your online business. Users will always choose to leave a website & never return if the landing page of a website appears to be perplexing & dreadful. To keep website conversion rate conversion static, there must be UI elements on your website that are simple to apprehend & access. The user interface should be simple, add usual UI elements, refrain from putting unnecessary elements and you are good to go. Strategic utilization of color and texture on the website is also necessary. The general feel & look of the website is a key determinant of the way users will respond to the site.

Use Short and Simple Web Forms

As per research, 90% of people prefer web forms carrying features like inline validation, progress bar, and password stretch checker. Adding crisp web forms to the site is always recommended and also very few input fields. So you can automatically yield a higher eCommerce conversion rate by employing the finest UX design. Simple web forms also make checkout procedures and sign-ups smoother. When it comes to eCommerce portals, you can utilize the guest checkout option to discard the hindrances encountered in filling out the long forms.

Craft a Clear Value Proposition

The homepage of a website is very important as this is the space where people get to know about your services or products. Visitors who land on your website must find robust reasons for buying from you or availing services from you regularly. You must know that the competition is high & visitors can revert to other brands in a fraction of a second. Then what? This is the reason why you need to fabricate a solid & clear value proposition. You need to show your visitors the advantages of associating with your brand. You must refrain from using pointless slogans and buzzwords as then you will only get a hands-on average eCommerce conversion rate that will not be beneficial for you. It is important to clearly define your exclusive selling points.

Create a Strong and Persuasive CTA

If you want to add value to your website’s landing page to improve website conversion rate, it is important to integrate persuasive & clear call-to-action. In the designing of a CTA, everything matters including color, text, and shape. If you are unable to decide the best technique for positioning CTAs, then you can employ heat maps that render you the notion of mouse clicks on a website. On the CTAs, the texts need to be catchy as then it will offer a feeling of exigency to the readers. Along with using website conversion tools, correctly positioned and designed call-to-actions are necessary for amplifying conversion rate.

Key Benefits of Conversion Optimization

The benefits of CRO or Conversion Rate Optimization are limitless but here are some chalked-out benefits recorded only for you personally.

• Sales are what every online marketer wants, isn’t it? With more money coming in, the business also grows to be stronger. But you must invest some portions of that wealth back into your business. Depending on the information you have gained about your target audience, you must run ads. This way, you can boost the revenue of the website.
• Consumer lifetime value is of utmost experience as retaining a customer who has already purchased from you is less expensive in comparison to attaining a new one. By this, you can understand that in your quest to bring in new customers, you need to spend very little.
• Enhancing customers’ lifetime value is also important. It is a very critical metric that you need to measure. First, to increase CLV, you must offer bundles of your various products so that customers spend more and more money. You can invite the customers back through email marketing, host massive product launches and engage with the customers on social media. Neglecting customer support is not at all recommended. When you are there for your consumers all the time, they will always return.

Final Thoughts on Boosting Conversions

To market your products & services online, a well-designed website & sturdy online presence is a must. Investing in custom web development services is highly necessary irrespective of the size of your business. This is the only way you can get hands-on feature-rich sites. But the requisite does not end here as businesses also need to design websites that carry a high website conversion rate. The earning ability of a website depends on various factors. Employ these 7 functional strategies for fabricating a conversion-based site.

Get in touch with us to avail yourself of the best website conversion practices by our professional teams. With our services, your website will be in a better position as it will then easily convert new & returning visitors.