Google Chrome Extensions are tools that can extend the capabilities of the browser. These extensions are developed for any type of business or service and can improve your use of Google Chrome. Extensions provide efficiency, productivity and enhance the user experience.
There are thousands of Google Chrome extensions available, which can make choosing the right ones for digital marketing difficult. This list can help digital marketers at all levels determine the best extensions for their needs.
Bit.ly allows marketers to edit links and instantly share them and save content from your browser into your bit.ly account. You can easily shorten links and brand the domain to customize it for a business. You can also track stats in real-time to determine which social strategies are most effective.
Buffer’s Chrome extension allows you to share content with your followers while managing your post scheduling. Buffer also shows you your analytics so that you can track which posts had the best performance on social media platforms.
LastPass is a program that remembers your numerous passwords and allows you to share them between colleagues. The Chrome Extension will store all of your passwords, giving you secure access from any device.
4. Sidekick by Hubspot
When it comes to inbound marketing efforts like blogging and SEO, one of the biggest names in the digital marketing industry is Hubspot. Hubspot’s Google Chrome extension, Sidekick, is an inbox tool that works with your email account, including Gmail, Outlook, Apple, and Salesforce. The extension will help you schedule emails for the future and analyze the open-rate and clicks of your emails.
Nimbus screenshot allows you to take screenshots of a specific part of a web page or the entire web page and save it to your Google Drive account or computer files. With this extension, you can take a scrolling screenshot to capture the entire page. You can also then edit the screenshot by adding borders, arrows, and other features.
This extension is great for capturing a particular web page and its elements without the need to use multiple screenshots. Most screenshot tools don’t allow a scrolling capture.
If you’re focusing on SEO, the Moz extension can help you create custom searches based on search engines and location. You can also access metrics while searching online and determine the difficulty in ranking for a particular keyword.
This tool is ideal for digital marketers because it allows you to see all of the information you need on the search page without opening a new window to view insights for keywords and ranking factors.
7. GRIN Chrome Extension
Influencer marketing is a must for any digital marketing strategy, but it can get complicated if you’re not using the right tools to connect with your influencers and discover new ones. The GRIN extension can save you time researching and finding candidates. All you have to do is select a potential influencer’s Instagram profile, and the extension will show you engagement rate, likes per post, comments per post, video views per post, and more. Once you find the influencer you want to work with, the extension will show you their email address so that you don’t have to go looking for it.
If you’re already using GRIN for your influencer marketing, the extension can easily collect the data you need to make informed decisions. If you’re not using GRIN, the extension can help you become more productive and efficient.
Whether you’re writing for a WordPress blog or sending an email to a client, Grammarly has you covered when it comes to creating the perfect copy. Digital marketers should have a solid grasp of the English language, but we all make mistakes and typos that can ruin a great email or marketing campaign. Grammarly ensures that there are no grammatical mistakes while you’re typing on your email or blog post on Chrome. With this tool, you’ll ensure that your audience focuses on your content rather than your copy mistakes.
While hashtags aren’t a necessity for every social media platform you’re marketing on, your clients’ Instagrams can benefit from hashtags to see more images that they might be interested in. However, when you use hashtags, you should ensure that they provide value.
HashSet tests the quality of the hashtags you’re considering using in your posts in real-time. This extension gives you easy-to-understand information about hashtags before you post them so that you can discover the right ones to use for your campaign.
BuzzSumo, another large name in digital marketing, gives you a detailed breakdown of how content performs for a topic or industry. Their extension allows you to do the same thing as the website while working more efficiently. With BuzzSumo, you can get information on every page you visit, including your competitor’s blog posts.
11. Push by Zapier
If you’re using a lot of tools for your projects, Push by Zapier is for you. This workflow tool lets you integrate tons of apps that you use every single day. You can use this tool to combine all of your other tools so that they can work together by setting up a “push.”
12. One-Click Extensions Manager
While extensions typically improve productivity, they can make your screen look cluttered. With One Click Extensions Manager, you can manage all of your extensions to make a messy toolbar look cleaner, allowing you to quickly find and toggle between all of the extensions you’re using.
Finding the Right Digital Marketing Chrome Extension
Depending on what industry you’re in, you might be focusing more on one type of digital marketing than another. Make sure to use the tools that you need to make your processes more efficient. There are tons of extensions available for all of the different aspects of digital marketing. Do your research so that you can find the ones that offer you the most benefits and that you’ll use on a daily basis.
With the right tools, you can make digital marketing easier and less time-consuming. Use the Google Chrome extensions mentioned above to step up your digital marketing today!