It’s a wonder that your company has gotten so far without a website. It’s difficult if not impossible to sustain a successful business without one. You have to establish an online presence to attract new customers and make a deep impression of your products and services. Don’t waste any more time and take your existing venture online.
Surprisingly or not, a great many entrepreneurs in the UK continue to do business without a website. Even though this is the digital age where consumers’ first one-stop is the Internet, some organizations have no online presence at all. They cite cost as the primary obstacle. So, how much does it cost to hire someone to build a website in the UK? In what follows, we’ll try to give you a better understanding of the cost of building a website.
Figure Out What Kind of Website You Need
No matter what message you’re trying to send out, you need a good website. First things first, determine what type of site is right for your business. An effective website is one that meets the needs of your business – in other words, one that helps you accomplish your key goal. These are the things that every entrepreneur should reflect on:
- What makes Internet users respond and click on your URL?
- What do you want visitors to do on your site?
- How will the website help you reach your ultimate goal?
The point is that a website isn’t just an address on the World Wide Web. It’s not just a collection of web pages and multimedia content. It’s the most important tool in your arsenal. Attention needs to be paid to the fact that every site is unique. However, there are some common types of online platforms that might be a good fit for your organization.
As the name clearly suggests, a basic site isn’t rich in features. It displays the products and services that the company provides. Unfortunately, you can’t sell online. It’s like a digital version of a printed brochure. A basic website has between 1 and 5 pages, besides the landing page. It can pose a problem when it comes to generating leads because it doesn’t have any one of the following elements:
- Friendly content
- Unique value proposition
- Conversion forms
It can be somewhat static, which means that no new content is added for a long period of time. the site just provides Internet users the info they need to and credentials, in case they wish to check out. You can include a blog section to engage potential customers. A small business website has various pages, is rich in features, not to mention that it can adapt to any screen.
Case in point: WordPress
WordPress is a CMS that is dependent upon PHP and MySQL. Small businesses tend to use WordPress because it can be installed with a single click. What is more, it’s useful in terms of maximizing conversions. WordPress features numerous themes and plugins that you can take advantage of.
an eCommerce website is a web-based portal that compels visitors to buy. You can sell hundreds of different products through the website. Just to be clear, an eCommerce site has all the functionality of a small business website, the only difference being that it has selling capabilities. It’s online shopping as we’re used to it. Now, you can have a small-scale or large-scale eCommerce site. What’s the difference? A large-scale eCommerce website is more powerful, in the sense that you can sell more.
The website is designed in a unique manner, having advanced functionality and unlimited subpages. A bespoke site isn’t created using a standard template. Web designers create one of a kind template that they will adapt to the specific needs of the customer. The site will align with the business processes, so the business owner has the liberty to choose what features and systems they want. In the IT world, it means that the online platform is adapted for a specific purpose.
Let’s Take A Look at The Costs for A UK Website
If you have the necessary resources and a long list of requirements, you should opt for a bespoke design. As you might have guessed, it won’t be cheap. There are various website designers on the market that will help you bring your vision to reality. The question now is: How much should a website cost you? Well, it’s hard to say. Pricing a site is anything but easy. There’s no clear answer to this question.
What you need to know is that web designer costs are approximate. A complex business website with eCommerce functionality will have different costs as opposed to, say, a basic website that is all about promotion and offering contact information. this is what to watch out for when pricing your website project:
- Upfront costs: design, development, hosting, domain registration
- Ongoing costs: monthly web hosting, advertising, new content & images
Generally speaking, websites have to be flexible. Take into account future business development. The best sites are the ones that are capable of adapting to change and grow.
How Much Does It Cost to Run A Website?
Maintenance is determined based on the package that you choose. It’s important to use the same IT professional that you had for the website creation. Entrepreneurs are mostly concerned about the security of the online platform. However, there are several other aspects to consider, such as testing, performance, and content. Let’s stop for a little bit to talk about content.
Content, i.e. textual, aural, and visual content provide the site meaning by drawing visitors in and making it easier for them to understand the purpose of the website. You can include content on an ongoing basis, but pay attention to accuracy. The info has to come from a reliable source and there shouldn’t be any grammar mistakes present. It has to be in pristine condition. Online tools like Hemingway, TopWritersReview, and Ginger will help you identify mistakes like missing apostrophes or incomplete comparisons.
It’s better to identify the mistakes from the very get-go because of tech support for website updates costs. You don’t have to dig deep into your pocket, but neither can you keep costs down. Be careful about how you populate the site with content.
Request A Quote for Your Website Design
Offering an exact quote is almost impossible. It’s like pricing the unknown. The IT professional needs to have sufficient information about your project. You contact the web designer and tell them precisely what you want and need. Basically, it’s essential to have a list of requirements. The IT professional can’t afford to make guesses regarding the scope of the work. Even if they have all the necessary details at their fingertips, offering a quote is still tough and this is why:
Website Development Is A Service, Not A Product
Many don’t see web design as a service. It’s an offering that gains value from intangible elements, resulting from the output of several individuals. Viewing website development as a service will help you understand why it’s not easy to figure out a price.
There’s no price reference. The good news is that the IT professional works with you – that is, the potential client – throughout the estimation process. They do their best to answer your questions sincerely, with as much info as possible. You can solicit a business proposal. This way, you’ll know exactly what you get.
Building Website Involves Complex Planning
Planning is an important part of building a site. Many things need to be taken into consideration to ensure the right outcome is achieved in a cost-effective manner. This includes time, technical knowledge, design skills, and money. Maybe you’d like a certain feature on your website. In this case, the web designer will ask a bunch of questions and, based on your answers, will determine if they can build that feature in 1 hour or more.
As a rule, variables include:
- Company’s plan for making a profit
- Site positioning
- Web traffic forecast
- Development prerequisites (frontend, backend, resources required, etc.)
Having a concrete plan helps the IT professional identify potential red flags, which is no little thing.
There Are Numerous Ways to Price A Website
If you haven’t worked with a web design agency before, chances are that you’re not familiar with the following pricing models: hourly and fixed bids. For a fixed bid, you pay the service provider based on the number of hours that go into the website development process. You offer an incentive so that the agency maximizes its productivity. With an hourly price tag, you pay the web designer a certain fee an hour for as long as it takes to complete the project.
These Are the Features You Need to Be Paying For
Although building a website is more affordable than ever, there are still companies that find the price tag a little bit high. If you want to keep the costs down, the solution is simple. Don’t pay for functionality that you don’t really need. It’s not a good idea to underestimate the power of simplicity. The following features are worth your money:
More than half of worldwide website traffic stems from mobile devices like smartphones, tablets, and laptop computers. Therefore, investing in mobile website design is completely worth it, as your site will ensure the best customer experience. No matter your industry, the online platform has to be able to accommodate mobile users. The most important design elements are prioritization, easy navigation, and focus on content, and not color.
It doesn’t matter if you don’t know a think about search engine optimization because IT professionals do. Make sure that your website is built for search marketing and lead generation. The web designer will place scripts outside of HTML documents, design URLs for search friendliness, include ALT attributes, and much more.
Yes, you have to monitor the performance of your business site. The data assists you in evaluating visitors and understand what they do on your website. If it’s necessary to make changes, you’ll be the first to know. The professional building the website will make appropriate recommendations and judgment calls with regard to analytics. You’ll get a real insight into what works and what doesn’t.
Build Your Own Website: Is It Something You Even Should Consider?
If you’re on a tight budget, you can tackle the web development process yourself. Nowadays, there are all sorts of website builders, most of them free. A website builder is basically a tool, aka a program, that enables the construction of websites. You’ve got complete control over the process. A tool of this kind comes in handy if you want to design a brochure-like site or a hospitality-sector website.
You’ll have a basic online platform within hours. Tempting as it may be to use a website builder, you should hire the services of a professional web designer. Why? Besides the fact that the site can’t be personalized, you don’t have a clue what you’re doing. To be more precise, you don’t possess the experience or expertise required to create a site.
Given that it’s your calling card – in other words, the first thing that potential customers see – you can’t afford to take any risks. Don’t focus too much on the billing component and hire an agency. It will help your organization solve its problem.
Wrapping It Up
Hiring someone to build a website in the UK doesn’t have to be expensive nor complicated. Have a good understanding of your financial resources and find the right web designer for you. If things are done wisely, you’ll be investing in a web-based platform that saves you time and makes money. Communication is essential in terms of simplifying the development process. If there are unknowns and uncertainty, it’s not possible to handle the project effectively.
The bottom line is that you can spend as much or as little as you want on the website. Prices are undoubtedly transparent. However, if you’d like to switch to a different IT professional, nobody’s stopping you.