Making a website is one of the most important steps any business can make to find new customers and reach their full potential. Owning and creating your business is full of excitement and fear. When making a website many business owners are metallics in the tone, colors, and images they use for their site. Many beautiful sites often go unseen once published.
While the business owner is busy pouring over the right images and colors, they forgot the most important aspect of having a website. That is a site isn’t found by potential clients it is losing your money!
Your business website needs to have beautiful images, colors, and words to sell. But without SEO customers will never be able to find you or your products!
Search engine optimization is a combination of factors that help your site rank on search engines for free. Thankfully you can easily use SEO to rank your website for top keywords. These easy SEO tricks make it easy to rank your business website today!
Optimize Your Website
Every time search is made online it is a question looking to be solved. Matching the right keywords to your site is an essential way to attract the right customers who need your business.
Finding the right keywords is essential for any business and the only way to rank your website for them is to use them on your website! By integrating keywords into your site it helps rank you for those keywords. This tells searchers and potential customers that you have the answers to your questions.
Here is where you need to include keywords on your website:
- Parag and Site Copy
- Alt Text (Image Text/Code)
- Meta Description
When using keywords on your website you should make sure not to keyword stuff. That means don’t over-optimize and have a new keyword every other line, instead use your keywords in a non-spammy way to ensure that your content is still clear and concise. Your copy on site should make sense to those who searched those keywords.
Another way to ensure a good customer experience is to have a fast load time on your website. Slower websites have high bounce rates as customers don’t like to wait for your website to load. By increasing your site speed you can ensure a smooth customer experience. Reduce image sizes, lazyload elements, or even adding a page speed plugin to your site is an easy way to optimize your website.
Rank Your Site Locally
An easy way to get your website to rank is to think local. You can easily target your ideal clients by focusing on keywords that include the name of your city. Ranking for the keyword shoes will take a lot of effort but to rank for shoes in Memphis is easier and can make for a great opportunity for targeting your ads.
Another great way to get your site to rank is to use Google My Business. Google my business is a free listing on google that is often overlooked but can make it easy for you to rank locally. Using your local keywords for your business is a great way for nearby clients and customers to find you!
Easy SEO Tricks To Rank on Google My Business:
- Complete Your Business Profile
- Add Products / Services with local keywords
- Include Photos with Captions and Keywords
- Update Your site And Contact Information
By completing your business profile, it will help customers find your site and know exactly what your business does. Using the local keywords will help you rank in local customer services, and map listings, perfect for local stores!
Local keywords will also help you target customers in your area who to purchase from your business. By including photos of your business, products, and services will help customers know that you can take care of their needs. These easy SEO tips make it use google my business to rank locally.
Use Your Blog To Rank
Many business owners are intimidated by blogs. Writing about your business, products, and services is intimidating. Blogging and content marketing is a lot of work.
Blogging is a great way to get your site to rank for keywords and can help you make more money. Providing content that helps your clients make a better purchase with yours or shows them how to use a product can be a great way to make them feel more at ease with their decision.
4 reasons you need to blog for your business are:
- Drive traffic to your website
- Increase your SEO
- Position your brand as an industry leader
- Develop better customer relationships
By doing proper keyword research you can target local and low competition keywords. These blogs if done properly can drive potential customers to your website and establish your business as an authority leader.
You can also use your blog to promote your business, show how to use your products, or give insight into your industry. Blogging is a great way to build trust for your business, and answer the questions your clients need to be answered in order to buy.
Writing blogs for your business will rank your website, increase your SEO, and can increase your sales!
If you have a website for your business, ranking it is the only way to get your business in front of new customers. When you rank your website your business can make more money!
3 Easy SEO Tricks To Rank Your Site
- Optimize Your Website
- Rank Locally
- Use Your Blog To Rank