Now a day’s, creativity is not an option for marketing campaigns. In fact, It is something unique which separates ordinary marketing campaign to viral one. So if you want people to start talking about your brand, you have to change your traditional marketing methods and try to think out of the box. It’s time for some guerilla marketing campaigns. Hence, let me tell you what exactly is Guerrilla Marketing.
Guerrilla Marketing is a strategy of advertisement which focuses on low-cost unconventional marketing tactics that produce maximum results. This alternative advertising style depends mainly on unconventional high energy, imagination and marketing strategy. Guerrilla Marketing is about taking the consumer by surprise, make an invariable impression and create considerable amounts of social buzz.
Guerilla marketing campaigns are effective since they are creative, cost-effective, and unique. Today, I will show you 5 brands that are able to do this successfully.
Mcdonald has launched an interactive billboard where a sundae pops up from time to time. And when it does, all the audience need to do is catch it in a photo and get it for free. This is a creative way of catching people’s attention. Also, the free items amplify the value of the campaign and make it worth sharing.
2. Coca Cola
Coca Cola recently changed their vending machines in different locations. Instead of dispensing one coke bottle, it started giving an infinite number of bottles. Later, it even dispensed flowers, pizza and sandwiches. It really embodied the concept of Coca Cola of sharing happiness.
3. Ice Bucket Challenge
The Ice Bucket Challenge is a cause to support people with ALS. It provides an option for people to do the challenge or for them to donate some money to the cause. The ice bucket challenge gives the same feeling that ALS sufferers have. By doing this, people can get to feel how they are feeling. As it is more than just a challenge for attention, It became a smashing success. Instead, it is for a worthy cause. Because of this, the campaign is able to raise as much as $11.4 million.
When Foursquare attended the 2010 SXSW Convention, they did not have a booth. But this did not stop them from getting some attention. They did this with the help of two rubber balls and chalk. So what they did was paint 4 squares on the ground and asks the players to play the game. Because of the uniqueness of the approach, it instantly gained the interest of thousands of participants who were found lining up just for the game.
Nikon did their campaign by laying down a red carpet and having a group of paparazzi take the photo of the passersby. It easily striking the attention of some people and even forces them to stop and look twice. What makes this different from an ordinary billboard is that it has a mechanism where the cameras flash when someone passes by. This forces people who are just passing by to stop and look at what’s going on. It’s fun and different. If really, it is just an advertisement for Nikon. Then, I think it is a great idea.