In today’s era, mobile phones are filled with apps. Every smartphone user uses thirty applications per month. The app category varies from entertainment to shopping, from traveling to cooking, from learning to social media and much more.
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Reasons Behind Increasing Popularity of Mobile Apps
1. Makes Life Easier
There is an app for booking tickets, making financial transactions, getting information, connecting with friends as well as strangers, educating your child and operating basic electronic gadgets at home. All these things and more have become easier for smartphone users. Internet of things, along with the latest technology in mobile app development, has given users a smarter and simpler way to do things. If a user wants a daily weather update or any current update, he doesn’t have to search it online. He can simply download an app that notifies him about the weather in his location. If a user forgets to turn off the air-conditioner before leaving the house, then they can do so remotely by using an app on their phone. If a user wants to travel to a certain location but doesn’t want to get stuck in traffic, then they can use an app to check least traffic hours.
2. Apps Are Fun
Definition of socializing has changed over the last few decades. Now people barely communicate with each other when waiting for trains, flight, interview, or sitting somewhere in general. They are occupied on their smartphones. They are either checking social media updates or playing games or chatting or gaining information. Social media and gaming apps are an essential part of people’s lives. They are not used just when a person is free. People are addicted to these mobile applications and are enjoying them. Businesses are also utilizing this opportunity to connect with their potential clients. Users even don’t mind watching an advertisement for a simple credit or key or energy or any other benefit. Mobile applications, in general, provides help and comfort, also fun and entertainment to users.
3. People are Spending Time on Smartphones
An average user checks his/her mobile phone in every eighteen minutes. This is a persistent activity. People don’t look at their phones to call someone four times in an hour. However, they check their phones to read notifications, check updates and play games. All of this happens on an app. This is another reason business are launching apps.
4. Communication and Engagement
In this fast-paced world, people easily move-on from one trend to another. Getting them hooked to your brand is a substantial challenge. Customer acquisition is one task and retention is another. Apps can help you with staying in touch with your existing clients and engaging with them on a regular basis. Push notification is one of the examples of such a marketing tactic. As mentioned above, people are spending time on their smartphones. If your business’ app is on their phone, then it is easy for you to get their attention and communicate with them frequently.
5. Smarter Marketing and Branding
Launching an app is a way to stay in touch with your clients. Whenever a business launches an app or adds a new feature to it; it gives them a chance to do a marketing campaign around it. A campaign informing customers about the benefits of using their business app. It enables them to do a successful press release and social media campaign.
6. Lead Generation and Higher Conversion
It’s simpler to order products and services while sitting on a sofa in your living room. Customers can avoid traffic and save time and effort. Most of the business apps provide the facility of making financial payments via phone itself. Using the data provided by the consumers, you can easily send them relevant deals and information. This can make you more connected to the user and your business has higher chances of generating potential lead.
Efficient marketing, more leads, higher sales, and proficient decision-making capabilities are some of the reasons why organizations are developing, launching and maintaining apps.