E-commerce firms are increasing day by day. To strive ahead of the competition, they need the best e-commerce platform. The advantage is that the number of software that you can use or access to support your website is endless. But in today’s modern era, the Magento e-commerce platform is leading the IT industry.
Magento platform has become immensely popular due to its powerful and rich features. Magento platform is open-source, customizable and scalable. These factors are the reason behind all e-commerce companies using it for their website development.
Now, with the release of Magento 2 just around the corner, brushing up on some of its unknown features might be a great idea.
No one can deny that underneath all these features, there are still some things that many Magento developers are unaware of. One of those is how to start using this platform.
Thus, in this blog, we will explore 10 things that you didn’t know about the Magento platform. Also, knowing these will help you to get a head-start on your web development process.
This list will just scratch the capabilities this platform has, but they are efficient. So, it doesn’t matter whether you are using it for the first time or a pro. This blog will definitely help your e-commerce website to develop rapidly and with ease.
Here are 11 things you should definitely know about the Magento e-commerce platform:
I am a little excited, aren’t you?? Let’s begin with the number of retailers who are using Magento are higher in comparison to any other platform.
A recent survey shows that over 350,000 retailers are using the Magento platform in comparison to others, for developing their e-commerce website. It is preferred by everyone and has been the leader in the industry for many years. All the firms using this platform have a combined net worth of $25.
1) It keeps the consumer updated about new features
Magento has a special feature which is Product Alert Notification which helps it to maintain communication with the clients. This feature alerts the client about the latest available feature as soon as it comes out. These alerts help a consumer:
• Know about the latest products that are of interest to them
• This also helps consumers to find the things they are looking for on the Magento’s website.
2) It lets you develop a mobile-friendly site
Google has announced that a site’s responsiveness to mobile will also influence its ranking. Thus, it is imperative that your e-commerce website loads easily and quickly on smartphones. Magento frameworks can be used to make customized designs. This will definitely help you to make a mobile-friendly site.
3) Magento e-commerce platform is great for improving SEO
This platform has its own modules and extensions which makes a website rank higher in Google. Its SEO friendly nuggets, and the fact that Google recognizes it as a trusted platform gives it immense credibility.
4) Complying to PCI is easy
Every retailer has to abide by the guidelines of PCI (Payment Card Industry Data Security Standard). PCI helps protect the personal data and payment information of the consumer. But many e-commerce development platforms make this process tedious and hard.
This is not the case with Magento. It has built-in features that aid the owners in complying with the PCI. It includes Magento Secure Payment Bridge, a PA-DSS certified feature.
The Magento development company has kept the payment bridge separated from its e-commerce platform. This makes it easy to update the platform without worrying about disturbing the payment options.
5) It lets you make customize the security
The Magento e-commerce platform is open-sourced and flexible. This makes it amazing, but also prone to hacking. Hence, this software allows its users to make it more secure through customization. It allows you to create a custom admin path and restrict access to a few IP addresses.
6) You can choose a custom theme for your own brand by using Magento
Since a lot of retailers use Magento for developing their online site, you need to make sure yours doesn’t look familiar to the existing sites. For this, Magento not only allows the developer to customize his own theme but gives its user the creative freedom to do an extraordinary thing they want for their site.
7) It lets you update your content, website and make it modern
As an e-commerce website, you need to be on top of your game. This is hard if your platform doesn’t let you update your website and content easily. An outdated website will ruin the SEO, affect the traffic and decrease the revenue. The Magento platform is the best solution for this. It is a powerful plus, you can modify any feature you like and you can customize it.
Since it is open-sourced you have a lot of options for the public, and its inbuilt library to update to any modern language.
8) It has various analytics modules for e-commerce website development
For a website to rank in the top 10 in search engine results, it needs the right keywords. Magento platform allows you to add the famous Google analytics. This helps the user find a proper keyword and use it for optimizing their SEO. Also, Magento lets you add much more analytic modules for using and analyzing the right keywords.
9) It lets you create user-generated content
Through Magento, it is simple to create user-generated content like testimonials, reviews, and so on. These UGC are crucial for a site. They not only make the user trust the site more, but are original and can bring new traffic to the site. Also, for other users, these reviews are sincere because they are just telling the truth, and not selling anything.
10) Efficiency is important
Websites cannot afford to load slowly anymore. If the users want quick gratification and want web pages to load instantly or they get bored and suddenly move on to the next website.
Given this, you need a solution that is on top of its game, collects all the data, and so on. It enables you to cache data, retrieves data in no time, and gives you all the tools to make sure you succeed in the e-commerce space.
It uses Varnish for most of these things and has created a name for itself over the years as one of the best eCommerce platforms.
11) It is Open Source
Magento has 3 versions, namely, the Magento Community Edition that is free, the Magento Enterprise Edition that is paid and Magento Go that is paid and hosted on Magento’s servers; the most popular is the Community Edition of them all.
They have their own large community that supports and is active their own developer and user community.
After downloading and installing the cost-free online shopping platform, you can also install extensions and can do a lot of customization with the help of Magento Connect Marketplace. Additionally, because it is open-source the platform gets updated from time to time making it more secure and reliable to protect you from hackers.
Magento development is the best platform for developing your online website. It has an abundance of features; some of them will be more useful to you than others.
When it comes to deciding between using the vast range of features available, just think about the type of website you are developing. If your e-commerce site is bigger, you will need a featured complex feature and vice-versa. Then making a choice for Magento e-Commerce development will be a wise and smart decision.