WordPress is basically a content management system that takes the total work out of creating a website. It mostly uses an enormous array of automatic processes which suggests even the foremost novice of creators will build something amazing in a very short quality of time. So, the question is what are some of the most engaging features of WordPress?
There is a reason why WordPress holds nearly 70% of the market share for content management systems on the web. Some of the highlights include:
- A code-free environment for beginners.
- Easy-to-understand tools and functions.
- An incredible support structure from developers and users.
- A simple layout that’s straight forward to follow and learn.
- The variety of WordPress hosting providers that help to build any project you want.
What is WordPress used for and what are you able to accomplish? Here is my listing of belongings you ought to realize what WordPress will do.
● Create A Blog
Perhaps one of the most very simple ways to use WordPress is by building a blog. These websites usually move around sharing information whether it’s a personal reflection or serving customers use products.
Blogs are a great way to attract new consumers or help existing ones. A lot of businesses promote product tutorials, reviews and other relevant information guests will find useful. The end result is a website that is useful whereas increasing the likelihood of sales and leads.
Blogging also helps increase online recognition as well as brand awareness. By sharing information, and backing it with good digital marketing, you can easily reach a wide audience including in-person shoppers thanks to things like local search results.
● Build a Social Network
Social media plays an integral part of everyday life for millions of people. In fact, research shows sites like Twitter and Facebook influences more than 55% of consumers when it comes to making purchases.
Creating your own social networking site is as easy as setting
up plugins similar to BuddyPress in WordPress. It’s a great way to build a network of people with similar interests, especially if you create a niche website. For instance, it wouldn’t take abundant to line up a social hub for fishing if you sell fishing provides. You can also set up general networking like Facebook and monetize the website with
platforms like Adsense or selling ad space directly to businesses.
● Build an Online Store
A well-known method of using WordPress is by creating an online store. According to trends and statistics, eCommerce sales will reach more than $4 trillion by 2020. Every year, more people are flocking to online shopping. Many real-life retailers will host an online version to capitalize on the trends.
WordPress makes creating an online store exceptionally easy. Thanks to plugins like WooCommerce, you can build an eCommerce site and start selling today if you wanted to. An online store has the potential for great success as long as you have something to sell and offer a better experience than your competitors.
Because of how WordPress is designed, you can set up the eCommerce site alongside an engaging blog from one platform. You can sell and engage to customers from a single admin dashboard.
● Create Help Forums
Another effective method to make proper use of WordPress is by setting up help forums. These sites are mostly community-driven and also helping people with various problems. If you’ve spent any important time on the web, you might have probably read a forum or two in your day.
In fact, I scan through forums quite often to both help and learn.
What makes the forum helpful for a brand is providing help for products or services. Nearly every major manufacturer or developer has a live forum to help customers. This demonstrates to consumers your willingness to help while putting your brand in a positive light.
● Host a Video Site
Online video production is a remarkable method for marketing. It’s so effective and popular that 88% of online marketers include the video content in their regular strategies. Video use also leads to the majority of web bandwidth from consumers.
The way WordPress is set up, and the way you can quickly upload your own video format or embed content from sites like YouTube and many more. Many site owners will do this to accentuate the text content just by engaging the visitor even further. For example, you can use the WooCommerce HTML5 Video plugin to add videos to your online store product descriptions.
Video content is really an impressive factor which some developers have gone so far as to create YouTube-like themes for mainly WordPress websites.
● Create Memberships or Subscription Plans
Some of the best features of WordPress basically includes some kind of subscription plan or use of creating memberships. For example, just understand that you can offer free information while locking pertinent content behind a paywall. This is a common practice for many online services from SEO strategies to games.
Through the use of these plugins, you can even manage users and payments quite easily. You can set up a one-time fee, monthly subscriptions or even offer discounts. All it takes is the right plugin such as Content Restriction and Membership and some of the best content which you can create.
You may also want to consider offering free subscriptions, such as mailing lists or newsletters. This will help you create an effective email marketing strategy to boost sales and leads.
● Set up an online portfolio or Resume
Millions of people use WordPress to power resumes and portfolios across the globe. This is a great way to demonstrate to employers, clients and customers just what you can offer. From landscape architects to writers, you can create an interactive and attractive website with WordPress to promote yourself or your brand.
You can create a resume either using a page in WordPress or by simply embed your own PDF file directly into the main website. If you’re maintaining a business, it doesn’t take much of your efforts to show what projects you have completed for others in the past and how you can help the visitors.
● Promotion of an Art Gallery
For the genuine graphic artist who wants to grow his/her name out there, WordPress can help that as well. As the system has its own minor version of an image gallery, and the plugins are plentiful when you really want to show off what you have.
Some of the top image galleries deliver a lot of customizable options and are incredibly flexible.
Galleries don’t have to be only centered around purely on your own works, either. What if you wanted to create a fan site for the artists of the pastor for specific periods? You could even go so far just to integrate an educational aspect to the system to basically make it more engaging for students.
● Use WordPress as a Customer Portal
An online customer portal is a virtual necessity in today’s market. It was in the past when we provide an “800” number as your sole means of communication. Today, you’ll need a variety of methods to give consumers a preferred method of contact. Let us consider how 55% of the consumers are
more likely to buy from a business which offers online live chat support in order to make it more comfortable for them.
Using the WP Live Chat Support plugin and WordPress, you can embrace the visitors who value such contact. Phone numbers, contact forms, and email links are also easy to implement in a WordPress website.
Success in the business world of the future is all about providing a good and satisfying customer experience. Keep the consumers happy and satisfied with what they want the most, and they’ll keep giving money to you. It’s that simple.
● Promote a Local Business
Thanks to improvements in search engine algorithms and the heavy use of mobile technology, it’s easier than ever to promote a local business to walk-in customers. The main reason behind this is searching from mobile devices has long surpassed flipping through the phone book.
As WordPress is easily integrated with various platforms of SEO practices, you don’t have to learn tricks or secrets for the business to at least be visible in sites like Google. You can also include your geographic location with tools like WP Google Maps.
Bear in mind that 80% of Internet users have a smartphone in their pockets. Mobile technology surpassed desktop computers for Internet browsing. Since WordPress is automatically responsive, it helps you engage those nearby consumers without extra development or coding.
● Wide variety of marketing methods
As we all know, the Internet is full of ways to market your brand or business. The ultimate beauty of WordPress Development is that it will help you create a central hub for as many as of them. Let me tell you one thing, that I’m not just talking about good content to promote the site in search engines.
Using your site as a base, connect your YouTube channel with a link or you can integrate elements such as a Twitter feed. You can also do social sharing of elements so others can promote the business or products for you, which is a good trick.
Plugins like the Affiliate Manager will help you set up a system where visitors can help you sell your products. By using these links on their own website, your business can reach a wider and greater market and benefit from the traffic of others.
● Customization mainly through Short Codes
A most commonly used feature of WordPress is that of shortcodes. These small parts of “coding” give you more customization options that are easier to manage and than trying to input CSS or PHP. For the most part of it, all it takes is a simple copy-and-paste of the code and then you can put certain tools just about anywhere in posts and pages.
WordPress itself comes with a lot of series of these already available. However, many other tools and plugins also deliver these small lines of text to use throughout the website.
For example, the Photo or Art Gallery by Envira will let you place an entire image album with more than 25 photographs on a page using a single line of text from its shortcode.
● A ton of Security Features
Let’s not forget about keeping your website safe. From the best backup plugins available to security systems like Wordfence, it takes mere minutes to protect your data as well as your users.
Installing SSL is an important aspect of eCommerce. It protects users by encrypting the information from your website. Installing an SSL certificate on your WordPress website takes a few minutes but it is worth the investment.
User role management, file scanning, spam protection, and many more all available through WordPress. The best part is that most of the available plugins are free to use. While some of the paid-premium plugins which offer more features and has many advantages, you’ll be amazed by how well some of the free tools work.
● Performance Improvement
WordPress is a powerful system on its own, still, there are many plugins which expand what it can do exponentially. Take the Jetpack plugin. It comes up with a module which will help in proofreading of your content for grammar and spelling.
Want a faster website? You can find add-ons to enhance the speed of your site through caching and lazy load methods.
Want a customizable and easy to modify layout? Look no further than the thousand and thousands of free themes which you can install directly from the dashboard.
● Organize other services to engage other visitors
Perhaps one of the major reasons why I promote WordPress Development as much as I do is because of its ability to integrate with other tools and systems. Let’s consider that you can connect Instagram to WordPress. Every time you snap a new photo for your Instagram followers, it can create a new post on your WordPress website automatically.
This is quite useful if and only if you want to set Instagram marketing to a new level. This is done mostly through the IFTTT plugin, which works automatically to create posts from other social outlets.
Because of its popularity in the market, many online services offer integration with WordPress. This greatly expands what you can offer your visitors and increases the likelihood of keeping them engaged. The more someone enjoys or would like to stay at your site, the more often they will return back to your site.
● WordPress is totally free
WordPress is a totally free and open source. You never have to pay a single penny for WordPress, and you can make n number of changes you want to the site’s code. You can use WordPress for whatever kind of site you want, and as many sites, as you want, without purchasing additional licenses. There are also twelve thousands of free themes and plugins out there, all of which you can use and customize to your heart’s content.
There are a large number of premium themes and plugins out there, and those you do have to pay for. Advantage: you can create your own plugins and premium themes to earn money.
● WordPress is great for freelancers
In addition to working in corporate jobs or an agency, you can freelance as a WordPress specialist. Whether you want to offer basic services like theme customization and site setup or go all-in with fully customized sites with all sorts of back-end programming, there are so many opportunities.
WordPress skills are also super valuable for marketing consultants, bloggers, SEO consultants, and anyone else who wants to works with sites hosted on WP.
● Make Your Own WordPress
As we all know, WordPress is an incredibly versatile system. Starting from blogs to eCommerce, you’re only limited by the imagination. You can virtually build up any piece of digital real estate to engage the crowd, through the vast support system, on the Internet. All it takes is an effort to drive your success.