WordPress is basically an open-source and free content management tool. It is most commonly used to create websites and it is the simplest, most popular, and widely used tool to create websites or blogs.
WordPress has become so popular that it powers more than one-fourth of all the websites on the Internet. Every day you visit hundreds of websites and everyone out four websites that you visit is powered by WordPress.
WordPress is in business since 2003, and over the last few years, it has become the number one choice for creating websites. This is because it offers a lot of benefits for you and your website.
Here are the top reasons why WordPress switching to a WordPress platform would be highly beneficial for your company’s website.
1. Easy to use:
Within no time you can install a WordPress site without any complex installation process. Without any technical expertise, the WordPress site is ready and up and running in a matter of minutes.
All that you need is an internet connection, a domain name, and a web hosting account. You can use WordPress by installing it for free through the WordPress hosting provider or can be used directly from WordPress.org.
Once you have the WordPress installed and ready with you, you will see a very intuitive and easy to manage Admin dashboard. It has all the features and tools needed to create and customize a site’s heading and layout and to create new pages and posts right away.
2. No additional software required
When creating websites with other tools, you will also need HTML editing software like Adobe Contribute or Dreamweaver. But when you are working with WordPress, you don’t need any additional software for editing as it is a self-contained system.
You can create a new page or blog post, edit the existing ones, format text, upload, and edit images, upload documents, video files, image galleries, etc. all without the need for additional software like HTML or FTP software.
3. Can be managed from anywhere
WordPress is a browser-based tool and you can access it from anywhere and anytime provided you have an internet connection. You can log in from any system or computer and start working on your website.
You don’t need a dedicated system to work on WordPress. Login access, internet connection, and a computer and you are good to go.
4. Search engines like WordPress websites
Ranking high on search engines is very important for websites and searchability is the key to ranking high on search engines.
The main reason for that is the code behind WordPress is very clean and simple which makes it easy for search engines like google to read and index a site’s content. Another reason why they rank high on the search engines is that they are constantly updated.
Moreover, every page, blog, post, or image can have its own keywords, description, and title. Specific keywords can also be used to optimize each and every blog, post, or page. This results in a very precise and accurate search engine optimization.
Your search engine optimization efforts can be further enhanced and improved by the use of tags and other tools.
5. Total control
With the help of WordPress, you have complete control over your website. You no longer have to wait for the designer or the expert to respond and make minor changes to your website.
You are the designer of your own website and can make any changes anywhere and anytime. This helps you to manage your website in a better way and always keep it updated regularly without and delay. Quick and timely updates make it perfect for search engine optimization.
6. Fully customizable
WordPress acts as the fuel if your website is the engine. It makes sure that your website is running smoothly and performing its best. With the help of WordPress, the appearance and feel of the site can be completely customized.
Every small detail, image, page, layout, text, etc can be fully customized to give your website a unique and authentic look. All this helps your brand to stand out from the competitors and helps your website to provide a unique experience to your visitors.
7. Multi-users access
When you are working with WordPress, as the admin of your own website, you can have multiple users working on the website. You can assign different access levels and capabilities to different users. This helps to distribute different roles to different people for effective management of the website.
8. Builtin blog function
Originally WordPress was created as a blogging platform and that’s the reason why it has inbuilt blogging capabilities that are easy to use and integrate if desired. The built-in blog feature allows the users to add blogs to their website directly without the need to create one separately.
Setting up subscriptions to your blog, providing permissions to post comments, and automatically adding the most recent blog posts or post notifications to other pages of the site like your home page is quite easy to set-up.
This feature helps to extend the reach of your website and also helps to make your website more attractive, interactive, and search engine optimization ready.