• We are looking for a dynamic and results-driven Digital Marketing & SEO Executive to lead and execute end-to-end organic lead generation strategies. This role combines SEO expertise, content planning, social media engagement, and strategic outreach to build brand presence and attract qualified leads.

Key Responsibilities:

SEO Strategy & Execution:

• Create and implement a comprehensive SEO strategy focused on organic lead generation.
• Perform On-page and Technical SEO for the Shalin Designs website.
• Monitor and guide Off-page SEO activities executed by team members.
• Conduct ongoing Local SEO optimization and Competitor analysis.
• Track and analyze keyword performance, adjust content and placement strategies accordingly.
• Suggest and implement ideas to improve traffic, impressions, and CTR.

Content & Blog Optimization:

• Optimize existing blog content for SEO performance.
• Conduct keyword and topic research for new blog posts and guest articles.
• Manage and execute guest post outreach activities.

Analytics & Monitoring:

• Track and report user traffic trends using Google Analytics, Google Search Console, and SEMrush.
• Provide insights and action plans based on performance data.

Social Media & Profile Management:

• Handle the social media presence (including content creation and design ideas).
• Manage and update LinkedIn profiles
• Support LinkedIn activities related to lead generation and brand positioning.

Lead Generation & Sales Support:

• Identify and connect with the target audience across platforms.
• Collect and manage email data of industry-relevant prospects.
• Execute manual email outreach campaigns and follow-ups.
• Share company posts and maintain regular engagement with potential leads.
• Attend weekly meetings to discuss ongoing strategies and improvements.

Skills & Qualifications:

• Proven experience in SEO, digital marketing, and content optimization.
• Proficiency in tools like Google Analytics, Google Search Console, SEMrush, and LinkedIn Sales Navigator.
• Strong understanding of organic growth strategies, lead funnels, and email marketing.
• Excellent communication skills and a collaborative mindset.
• Creative thinker with attention to detail and an analytical approach.

Preferred Tools:

• SEMrush, Ahrefs, Google Analytics, Google Search Console
• Canva or similar tools for basic design
• Email outreach tools (e.g., Mailtrack, Hunter, Apollo – optional)