Global House Estates

Global House Estates improves efficiency by 80% with a custom CMS developed by IIH Global.






The Problem

Labour intensive and untraceable administration systems used to cause headaches for Global House estates. They were managing complex procedures via Excel which leaves room for error; combining that with manual customer communications and data entry, efficiency and accuracy was a constant obstacle.

Inaccuracies with data and resource management meant unnecessary costs for the business, staff were bogged down in admin work rather than optimising their time and growing the business.

The brief

  • Develop a back-end management system
  • Connect to 3rd party API endpoints to push listing information
  • Automate customer communications
  • Develop in-depth reporting tools for management & sales tracking

The solution

After trying multiple off the shelf CRM solutions and finding each of them had their own shortfalls, Global House Estates spoke with IIH Global, whom they’ve worked with in some capacity for the last 7 years. After listening to their processes and frustrations, IIH Global proposed a custom CRM solution, built from the ground up specific to their business which fits their current processes.

IIH Global focused on improving efficiencies at all levels of the business, at the ground level, email and WhatsApp reminders for property viewings are automated and listings are pushed to multiple property listing sites such as Rightmove & Zoopla utilising their API. Contractor management communication and key return reminders are also automated.

Landlords receive payments through an automated mass pay system and management reporting is streamlined by accessing sales targets and top-level financials in one system.


The result

The custom CRM solution is saving 4-6 hours per day for each staff member and improves appointment attendance through automated reminders.

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