Concept Housewares

Revolutionising Online Shopping Experiences: IIH Global's Web Design Solutions

In the fast-paced world of e-commerce, having a user-friendly website isn't just a luxury; it's a necessity. For businesses like Concept Cuisine and Concept Housewares, streamlining the online shopping experience was imperative to stay competitive in their respective markets. That's where IIH Global stepped in with their expertise in web design and development, crafting custom solutions to meet the unique needs of both B2B and B2C clients.



The Problem

Before partnering with IIH Global, Concept Cuisine and Concept Housewares faced significant challenges with their outdated websites. Both companies struggled to provide a seamless browsing and purchasing experience for their customers. With Concept Cuisine catering primarily to B2B clients, including restaurant and bar owners, the need for a fast and intuitive platform was paramount. Additionally, their existing website lacked integration with essential tools like Google Ads and Analytics, making it difficult to track marketing efforts and customer behaviour effectively.

Furthermore, Concept Housewares needed a solution that not only enhanced the customer experience but also streamlined internal processes. Their staff required software to track working hours efficiently, manage payroll, and generate insightful summaries for management.

The brief

  • Develop a front-end website optimized for speed, flexibility, and ease of navigation.
  • Create custom backend management systems for inventory, sales tracking, and secure transactions.
  • Integrate with Google APIs for analytics and advertising.
  • Development of custom staff management software.

The solution

IIH Global approached the challenge with a comprehensive solution tailored to the unique requirements of each client. Understanding the importance of a user-friendly interface, they designed and developed front-end websites for both Concept Cuisine and Concept Housewares, optimized for speed, flexibility, and ease of navigation. The new websites not only showcased products effectively but also incorporated features like discount codes and promotional functionalities to drive sales.


In addition to revamping the customer-facing aspects, IIH Global built full backend custom management systems for both websites. These systems enabled seamless inventory management, sales tracking, and integration with Sage Pay for secure transactions. Furthermore, integration with Google APIs empowered the clients to leverage powerful analytics and advertising tools, gaining valuable insights into customer behaviour and optimising marketing strategies.


For Concept Housewares, IIH Global went the extra mile by developing custom clock-in/clock-out software for staff management. This software not only simplified time tracking but also generated comprehensive summaries and payroll exports, streamlining internal operations and enhancing productivity.


The result

The impact of IIH Global's solutions was immediately evident for both Concept Cuisine and Concept Housewares. With their new websites, customers experienced a significant improvement in browsing speed and product accessibility. Business owners, who previously struggled to find the products they needed, now enjoyed a seamless shopping experience, leading to increased satisfaction and repeat business.


The integration with Google Ads and Analytics provided invaluable insights, enabling targeted marketing campaigns and maximizing return on investment. They could now track ad spend down to specific customer segments and purchases, optimising their marketing strategies for better results.


Internally, the custom management systems and staff software transformed operations for Concept Housewares. Managers could efficiently track staff hours, generate payroll reports, and gain actionable insights into workforce productivity. This not only saved time and resources but also improved overall efficiency and employee satisfaction.


In conclusion, IIH Global's innovative web design solutions have revolutionized the online shopping experience for both Concept Cuisine and Concept Housewares. By addressing their unique challenges and delivering tailored solutions, IIH Global has empowered these businesses to thrive in the competitive e-commerce landscape, setting a new standard for excellence in web design and development.

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