Content Writer

Roles & Responsibilities:

• Research, brainstorm, and generate content ideas that resonate with our target audience and align with our brand objectives.
• Write clear, compelling, and grammatically correct copy for website pages, blog posts, articles, social media posts, email newsletters, and other digital channels.
• Collaborate with cross-functional teams, including marketing, design, and product, to develop content that supports marketing campaigns and initiatives.
• Conduct interviews, gather information, and synthesizer complex topics into accessible and engaging content pieces.
• Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags, and other on-page optimization techniques.
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
• Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and digital media.
• Monitor and analyze content performance metrics (e.g., website traffic, engagement, conversion rates) to inform content strategy and optimization efforts.
• Contribute to content planning, editorial calendars, and content distribution strategies to maximize reach and impact.

Requirement:

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience as a Content Writer, Copywriter, or similar role, with a strong portfolio showcasing your writing samples.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.
• Ability to research and understand complex topics quickly, and communicate them clearly and effectively to diverse audiences.
• Proficiency in content management systems (e.g., WordPress, Drupal) and familiarity with basic HTML/CSS is a plus.
• Knowledge of SEO best practices and experience using SEO tools (e.g., Google Analytics, SEMrush) to optimize content performance.
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, with a proactive mindset and willingness to learn and adapt to new challenges.