Whether you’re a web developer or run your own blog, you most likely know that web development trends change from year to year. With new technology, software, and programs being released daily, it can be hard to keep up with the ever-changing environment. 2020 is no different, which means you need to stay on top of the latest website development trends to avoid falling behind. To keep up, take a look at the top website development trends on the rise in 2020 below.
Have you ever needed a question answered about a product but didn’t have time to wait on hold with a customer service representative? Or perhaps it was the middle of the night past business hours, and you were deep-diving through e-commerce sites and needed help at checkout, but no one was there. In 2020, those frustrations are going away thanks to the help of chatbots.
Chatbots have been around for some time. However, thanks to advancements in artificial intelligence, these chatbots are becoming much smarter. As a web developer, integrating chatbots into your website or mobile app will give consumers 24/7 access to help. This problem-solving technology can provide a human-like browsing and online shopping experience, provide consumer behavior analytics, and help drive sales.
Chatbots can also take other forms, as well. For example, popular social media platforms like Facebook Messenger, Skype, and WhatsApp have chatbots that allow users to communicate with each other
There are a variety of open-source bot building technologies you can use to integrate into your websites, such as Dialogflow and Microsoft Bot Framework. Check them out to see whether they can be easily integrated into your website and provide a better user experience with results-driven website design.
2. Push notifications
Push notifications are another excellent tool to drive customer engagement and improve user experience. Through push notifications, you can provide a plethora of information to users, such as a notification for a new blog post, a new item back in stock, or an item on sale.
While push notifications are often used by mobile applications, they can also be used by web apps. Push notification tools, such as PushCrew and PushWoosh, can easily be integrated into your web design to increase customer engagement and retention.
Push notifications are on the rise for web development in 2020 because they can replace other forms of communication between users and companies, such as email. These instant notifications are a great way to provide desktop users with a mobile-like experience that’s easy to use.
Responsiveness has always been a trend worth noting. However, in 2020, it’s more important than ever. This is because more and more online searches are being conducted on mobile phones. Years ago, when loading a webpage on a mobile phone, users may have experienced slow load speeds, glitches, and other issues. While it was commonplace back then, users today expect a responsive webpage on their mobile device.
This means as a web developer, you need to make two website formats: one for desktop and one for mobile. Having a responsive mobile website can retain visitors, improve user experience, and drive sales. You can even expect Google to start focusing more on mobile-first indexing, where they use the mobile version of your content for indexing and ranking.
Take Vapor Empire, for example. In the images below, you can see both their desktop website and mobile website designs. You can tell the stark differences. The desktop design has larger images, bigger text, and a different layout. The mobile version, on the other hand, is more condensed, making it easier for users to scroll and click on buttons.
4. Website load speed
No one likes waiting for a web page to load. In fact, one full second waiting for a page to load can decrease conversion rates by 70 percent, according to a 2017 study by Akamai. With that said, slow page speeds can cost your business a lot of money and potential customers.
Fast page speed is also an SEO ranking factor for Google. If Google notices your page’s speed is slow, it might not rank as high as a competitor with faster page speeds. Load speed is also very important for mobile users, as those looking for answers on their smartphone often expect a faster response. One way to improve your mobile load speed is with Accelerated Mobile Pages (AMP), which is an HTML framework created by Google that’s optimized for mobile web browsing.
5. Voice search optimization
Voice search is one of the most important trends to take note of in 2020. According to a study by Gartner, an estimated 30 percent of all online searches are conducted through voice search. This means you need to incorporate voice search into your SEO strategy. Voice search is conducted through a variety of applications, such as Siri, Alexa, and Google Home, and allows users to ask a question out loud rather than typing it.
So, how do you optimize your website for voice search? Take a look at these voice search optimization tips:
- Restructure keywords to sound more conversational. For example, rather than using the keyword, “banana bread recipe,” try a long-tail keyword like “how do I make banana bread at home?”
- Focus on local SEO. A majority of users using voice search ask “near me” questions, such as where to eat, where to stay, and directions to places.
- Restructure content to make it more conversational by asking pertinent questions with clear, direct answers.
- Focus on mobile, as a majority of voice searches are conducted on mobile devices. This means building a mobile-friendly device with mobile-friendly content.
With these tips on hand, you’ll be on your way to creating a voice search optimized website.
Staying in the know about website development trends can help put you ahead of your competition. Implementing the latest web development trends can bring your website to the next level, earn more leads, and garner more sales. With these five website development trends, from using AI-powered chatbots to focusing on voice search optimization and using push notifications to improving your website speed, you’ll be on your way to having a successful website.